Senior Manager, Media Strategy

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

What role will you play? How will you make history with Campbell’s? Apply today!

General Summary

The Senior Manager, Media Strategy is responsible for delivering strategic media plans for multiple brands in the exciting Campbell’s Meals & Beverage portfolio (which includes brands like Campbell’s Condensed, Campbell’s Chunky, Pace, Prego, SpaghettiO’s and V8). In this role, you will work with our brand teams to understand brand strategies and priorities and will build and execute media plans in service of those strategies.  You will create audience-first, insight-driven media strategies that maximize effectiveness and efficiency to build our brands.  You will take a performance-based approach to media planning and execution, and build sharp measurement plans to drive in-campaign optimizations and in-year results. 

This is an incredible opportunity on the Campbell’s Meals & Beverage Integrated Marketing Team!

Primary Responsibilities

• Strategy, contribute to the media approach for US Meals & Beverage brands via subject matter expertise, ability to think outside of the box and strong business acumen
• Activation, lead tactical plan development, challenging the team to raise the bar and discover new ways to breakthrough, driving stronger results via real time optimization
• Partnerships, identify, build, implement and optimize our approach, including, custom content, integrations, and media to shelf programs
• Media Learning Agenda, manage a test & learn programs within activation plans, in support of digital and non-digital media learnings (to drive more for the business)
• Analytics & Insights, synthesize data from disparate sources to identify insights to inform and transform our media approach
• Business Engagement and Collaboration, work closely with Divisional Marketing to evangelize paid media and emerging media technologies and trends
• Change Agent, understand when to challenge the status quo as well as when to push for success through the 'tried & true', driven by an unrelenting focus on performance
• Financial & Budget Management, develop and manage project forecasts, budgets and plans; partner with Marketing and Divisional Finance teams to ensure effective budget management for media and media analytics (data, tools & systems)
• Partner Management, identify, evaluate and manage relationships with agencies, media companies and media analytics and technology vendors

Key Skills

• Deep understanding of omnichannel media planning – experience across linear & digital media
• Experience with conceptualizing, building and implementing mass & targeted media approaches
• Experience with highly matrixed organizations and on integrated, cross functional teams, with comfort playing both leader and team member roles
• Proven leadership ability
• Proven ability to build strong working relationships within team
• Proven ability to manage external partners
• Strong knowledge of external media marketplace (today & future)
• Strong understanding of project management
• Strong understanding of media technologies and systems
• Strong communication skills (written, verbal and listening)

Minimum Requirements

• Bachelor Degree in Marketing or Related Field.
• 8+ years Media experience, working with both linear & digital media, from strategy to activation to performance optimization.
• Experience working with multiple consumer-driven brands with nationwide omni-channel media activation
• Experience managing media budget(s) across multiple brands/sub-brands, client or agency side
• Proven ability to achieve results in a highly matrixed organizational structure
• Willingness and ability to travel for key business and industry meetings

Working Conditions

This position is offered a highly flexible and modern work arrangement, allowing you to achieve a better work-life balance. As part of our commitment to our employees' well-being and productivity, you will enjoy a hybrid working schedule with two consistent "Remote" working days and three in-office working days per week.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.