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Media Manager, Viktor & Rolf/Mugler
New York, NY, New York
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Permanent
New York, NY, New York
Digital
Full - Time
30-Apr-2024
Job Title: Media Manager, Luxe Fragrance Brands
Division: Luxury Products Division
Location: NY, 10 Hudson Yards
Reports To: SVP, Marketing (Luxe, Fragrance)
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani, Kiehl’s, Aesop and Youth to the People.
What You Will Do:
The Media Manager will aid in the design and implementation of the full media strategy and execution for the fragrance brands. Luxe Fragrance brands team is looking for a passionate, creative, innovative data-driven media expert. You will need to be comfortable with media ecosystem & media KPIs/metrics. As a manager you will breathe life into our beautiful brands and will write the next chapter for our brands. This manager must thrive in driving strategy and be willing to dive deep in the details achieving excellence in activation. The ideal candidate possesses an understanding of media analytics (media mix models, search, social and/or programmatic expertise preferred) and the ability to synthesize and communicate information to different levels of stakeholders across the organization. Lastly, this individual will also work side by side with CRM, owned media and advocacy & influence business leads to drive comprehensive 360 strategies, and spearhead the collection of industry trends, key competitive analyses, and insights.
Job Duties and Accountabilities
Analyze .com sales and performance to develop strategic insights & action plans to facilitate plans of increasing digital penetration.
Negotiates digital exposures with retailer teams to increase share of voice; maintains exposure trackers and digital retailer side-by-sides.
Lead the strategy, planning, implementation, execution and reporting of media campaigns across paid media channels and across the full funnel.
Manage agency relationships to help deliver annual media marketing plan with channel mix recommendation and quarterly tactical campaigns.
Oversee monthly reporting on all media campaigns.
Coordinate closely with COEs measurement lead to roll out annual MMM study, including briefing with cross functional teams to understand business questions, and to report annually on media’s contribution to incremental sales.
Oversee budgets across tactics and work closely with agency and internal teams to manage monthly pacing and RAF flighting. Work closely with finance and brand controllers over media spend.
Key Challenges, Issues and Complexity
This role Aids in the creation of media strategies within brand constructs with supervision of supervisor. Implements media programs with moderate supervision and in collaboration with agencies. Provides data-driven opinions and recommendations for programming to be aligned upon with supervisors. Track and report analytics and data back to the team and supervisors with minimal oversight.
What We Are Looking For:
Required Qualifications:
5+ years’ experience in social media marketing, influencer marketing, PR, and event strategy.
Bachelor's degree in related field.
Deep understanding of media platforms, beauty social trends, talent, and social analytics.
Highly comfortable with media metrics.
Attention to detail and high level of organization.
Experience managing budgets with moderate autonomy.
Strong written, oral, and interpersonal communication skills.
Ability to effectively structure and articulate presentations.
Aptitude to thrive a fast-paced and rapidly changing environment.
What’s In It For You:
Salary Range: $100,400-$121,550 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
Employee Resource Groups (Think Tanks and Innovation Squads)
Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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