Marketing Specialist-Podcast Network

ABOUT LEGAL TALK NETWORK

Legal Talk Network, an InfoTrack company, has been a trusted premier resource for legal-related podcasts since 2005. Currently, LTN has over 25 active podcasts covering legal news and developments, including access to justice, law school, industry events, legal technology, and the future of law. The podcasts feature experts and thought leaders from the American Bar Association, state bar associations, leading legal publications, corporations, and law schools. Our goals over the next year are to expand our show portfolio, find new audiences, and add to our revenue channels.

JOB BRIEF

Legal Talk Network seeks a creative and diligent Marketing Specialist to be on the frontline of our marketing and promotional messaging in multiple channels to reach listeners, identify new audiences, and support our show hosts and partners with reporting. This is a dynamic role that needs both dependable delivery of a variety of visual, audio, and written assets that support the podcast release schedule, but also creativity and flexibility to adapt when new opportunities arise. The Marketing Specialist will report to the Director of Partnerships & Marketing and consult with the Production Team. Learn more about us at http://legaltalknetwork.com/

Requirements

Responsibilities

• Podcast Promotion to grow LTN’s listener base through our website, social media, audio promos, paid ads and other channels, which might include third-party channels.
• Audience Engagement through website, community and social communications, social media strategy development, public relations writing, on-air promotions, surveys, etc.
• Host and Show Partner Engagement through email, reporting, update meetings, coordination of resources, etc. in coordination with Production or Partnerships.
• Content Management: Write and publish compelling and effective email campaigns, blog posts, social media posts, banners, and audio ads to maintain dynamic and interactive communications with listeners for audience growth, as well as with potential sponsors and clients for sales and partnership development.
• Branding Consistency is checked and maintained for each podcast, partner, and sponsor, as well as the network. Maintain a library of logos, links, colors, and branding guidelines.
• Trend Tracking and Reporting: Marketing and promotional initiatives in the Marketing Dashboard, and to sponsors and partners about campaign performance. Provide analysis and constructive suggestions for continuous improvement.
• Coordinate with Production to create and track audio promos for the network.
• Support and possibly lead SEO tracking and website improvement efforts, depending on experience.
• Design and supervise creation of conference materials and collateral as needed.
• Participate in Marketing Consulting projects with partners and/or Listening Sessions with client podcasts as needed.
• Cross-train with Production Assistant to provide vacation coverage for Publishing.
• Cross-train with Partnerships to provide account service and ad operations coverage to partners and sponsors as needed.
• Proactively communicate and engender trust with the team since we all work remotely.

Background

• Marketing, communications, media, or writing degree, or 2-3 years of equivalent work experience, preferably in podcasting, plus an undergraduate degree.
• Experience with reporting, analysis, and optimization with various podcast and performance tracking tools: we use Google Suite, Google Analytics, Search Console, Megaphone, Chartable, WordPress, HubSpot, MailChimp, SproutSocial, on the backend, and YouTube, LinkedIn, X, Facebook, Instagram, and Google Ads on the frontend.
• Skills in graphic design: we use Canva and Adobe.
• Familiarity with podcast publishing platforms.
• Familiarity with SEO improvement tactics.
• Experience working with legal professionals is a big plus.
• Creative thinker with a keen eye for design and branding.
• Friendly, open, proactive, helpful, conscientious attitude.

COMPENSATION:

$70,000-$74,000 base + bonus potential of $6,000

HOW TO RESPOND:

To be considered for this position, please submit an answer to the following questions:

• What are three of your favorite podcasts? Why?
• Please write a sample LinkedIn post promoting the September 2023 episode of Chicago Bar’s @theBar Podcast. Have fun with it!
• What is your familiarity with the legal industry?

Benefits

What Sets Legal Talk Network apart

At Legal Talk Network, we’re committed to a workplace where everyone feels comfortable doing their best work and having fun. We also believe in a work/life balance that fulfills you while you’re here and supports you when you’re not. We built our benefits package to prove that we’re committed to you having everything you need.

Here is what we offer full-time employees:

• 401(k) Match
• Medical, Dental, & Vision Insurance- 85% of employee premiums are covered by InfoTrack, and 70% for your family premiums
• Employer-funded Short/Long-Term Disability, Life, and Accidental Death & Dismemberment (AD&D) Insurance
• 20 Days of Paid Time Off (PTO)
• 11 Paid Holidays
• “Be Me Time” off for mental health, re-charging, volunteering
• Matching Gift Program
• Monthly Internet Stipend for Remote Employees

Our Commitment

We believe that the key to our success is you. Your unique background, life experience, knowledge, self-expression, and talent uniquely make you. Who you are, what you have experienced, and how you think inspires us to be innovative and bold.

Legal Talk Network, an InfoTrack company, is an equal opportunity employer. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, ancestry, sex, gender identity and expression, national origin, citizenship, marital status, age, languages spoken, veteran status, color, religion, disability, sexual orientation, and beliefs.