- Create, manage and optimize high performing Amazon campaigns for sponsored ads, display ads, and any other pay-per-click channels available to us
- Utilize existing keyword lists and expand using keyword discovery tools like Google Keyword Planner and Amazon automatic campaigns
- Identify, quantify and implement new keyword or bidding strategies with respect to dynamic product margins
- Utilize Excel for scalable analysis and efficient imports
- Work directly with stakeholders, owners, and executive management to unpack ideas