Marketing Specialist

Role summary:

The Marketing Specialist is responsible for developing and executing integrated marketing campaigns that enhance our brand presence, engage our audience, and drive business objectives across multiple platforms, as well as supporting sales efforts through the creation of compelling sales collateral.

  Duties & Responsibilities

• Content Creation: Develop compelling content for various marketing channels, including blogs, email newsletters, marketing collateral, press releases, and sales materials, to support our brand and marketing initiatives.
• Graphic Design: Create visually appealing graphics and layouts for digital and print media, including sales collateral such as PowerPoint presentations and custom proposal documents, ensuring all design work aligns with our brand standards.
• Sales Collateral Development: Design and produce high-quality sales collateral tailored to meet the needs of our sales teams and resonate with our target audience, including crafting compelling and visually engaging PowerPoint presentations for internal and external stakeholders.
• Web Management: Oversee the maintenance and update of our website content, improving user experience, SEO, and conversion rates.
• Social Media Strategy: Develop and implement innovative social media strategies to increase engagement, followers, and social presence across platforms.
• Campaign Management: Plan and execute digital marketing campaigns, analyzing and reporting on their effectiveness.
• Agency Collaboration: Work closely with ad agencies and external partners to brief and manage outsourced marketing projects, ensuring deliverables meet our quality standards and timelines.
• Market Research: Conduct market research to inform marketing strategies.
• Analytics and Reporting: Utilize analytics tools to track campaign performance and optimize marketing efforts.
• Proposal Customization: Collaborate with sales and marketing teams to develop customized proposals that effectively communicate our value proposition to potential clients.

   Qualifications

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
• 3+ years of experience in a marketing role, with a strong portfolio showcasing skills in content creation, design, and digital marketing.
• Experience with creating sales collateral, including PowerPoint presentations and custom proposal documents.
• Proficiency in graphic design software (e.g., Adobe Creative Suite), CMS platforms, and social media management tools.
• Solid understanding of SEO, web analytics, and Google AdWords.
• Excellent writing, editing, and communication skills, capable of working with diverse teams and stakeholders.
• Creative thinker with strong analytical abilities and attention to detail.
• Ability to work independently and collaboratively in a fast-paced environment.