Marketing Manager Senior

Why USAA?

At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

We are seeking a dedicated Marketing Manager Senior for our Bank Affiliate Marketing team.

This role is responsible for managing, optimizing, and scaling a compliant affiliate program for USAA Federal Savings Bank (example Credit Karma, NerdWallet, Bankrate, Lending Tree, etc). Able to execute and influence strategy based on experience-informed interpretation of program performance relative to business objectives. Direct program execution through internal, agency, platform, and publishing partners. Leverage data and analysis to dissect campaign performance and recommend program and partner enhancement opportunities.

Execute customer acquisition strategy for one or more bank products through the implementation of affiliate marketing campaigns that drive traffic, increase conversions and improve revenue. Identify, recruit and onboard new affiliates into the program while cultivating relationships with existing affiliates. Oversee and ensure the flawless execution of compliance governance controls and processes. Inform the affiliate program forecasting and budget as well as provide regular reporting.

Effective change agent that can get the job done and push mission forward while managing multiple partner interests and expectations along the way. Ensure the on-time, orderly flow of all projects from initiation to release, through responsible project delivery execution.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following location: San Antonio TX or Charlotte NC. Relocation assistance is not available for this position.

What you'll do:

• Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management and / or provides leadership and guidance in the development and execution of marketing campaigns and go-to-market plans, identifying opportunities and potential solutions.
• Synthesizes analyses, identifies root causes, and develops and recommends key work products.
• Applies mathematical and statistical concepts to effectively gather and interpret data, performing gap analysis on external and internal business environments and member data and / or leads the facilitation and maintenance of data in internal systems and/or campaign planning tools.
• Evaluates technology and products for trends, strategic vision and scalability and / or leads team members to facilitate delivery of a project or campaign, effectively managing agency to ensure alignment with goals and priorities.
• Provides guidance in a process management role through the creation, monitoring and execution of new processes, in addition to enhancements to current processes with little or no supervision.
• Guides team members in the development and delivery of their work products.
• Serves as a resource to team members on escalated issues of an unusual nature.
• Applies knowledge of marketing principles to independently complete complex work assignments and problem resolution.
• Applies advanced knowledge of the business, its products and processes.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 6 or more years of relevant business support and / or general analysis experience.
• Advanced knowledge of Microsoft Office Tools to include Word, Excel and Access.
• Advanced knowledge of relevant industry data sources.

What sets you apart:

• Advertiser, agency, platform or publisher experience running a financial services affiliate marketing program (example Credit Karma, NerdWallet, Bankrate, Lending Tree, etc).
• Experience contributing to the creation or transformation of a mature affiliate program for a financial institution.
• Experience contributing to affiliate campaign forecasting and budgeting.
• Experience successfully navigating and executing within a large, matrixed corporate environment.
• Experience collaborating with key resources and partners, influencing decisions, and managing work to achieve strategic goals.
• US military experience through military service or a military spouse/domestic partner.

The above description reflects the details considered necessary to describe the principal functions of the job Experience and should not be construed as a detailed description of all the work requirements that may be performed in the job.

What we offer:

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $89,990 - $172,000.

Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.