Marketing Manager

Marketing Manager at AdventHealth Florida

All the benefits and perks you need for you and your family:

• Paid Parental Leave

• Pet Insurance

• Benefits from Day One

• Student Loan Repayment Program & Debt-free Education

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Location: 201 Park Place, Altamonte Springs, FL 32701

Schedule: Full time

Shift : Days

The role you’ll contribute:

The Marketing Manager works with the Marketing Senior Manager and/or Marketing Director, to manage day-to-day marketing planning and execution for key service lines and/or market specific and network/regional strategies. Applies working knowledge of market research, analytics and intel to develop and organize plans that competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and overall brand awareness. Builds strong relationships with stakeholders to advance AdventHealth’s strategic vision. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

The value you’ll bring to the team:

• Leads the day-to-day strategic marketing efforts for assigned service lines and/or dedicated markets/care communities with an overall regional and network focus for the Central Florida Division and AdventHealth overall.
• Coordinates with the Research team to develop market analysis and market research and obtains competitor, consumer and/or physician intel to develop effective marketing plans; setting goals, strategies and tactics to ensure operational business goals are met.
• Regularly monitors patient volume, market share, online engagement and brand preference; implements tracking mechanisms on marketing initiatives to show success and reconcile ROI.
• Develops and maintains meaningful physician relationships and create effective physician marketing strategies, including traditional and digital initiatives to drive physician referrals; collaborating with Physician Relations/Sales team on physician-to-physician marketing strategies; and/or providing effective market opportunities for lectures and events, and community relationships.
• Manages and oversees websites related to area of focus for updates or development; collaborates with Digital Strategy team assuring best practices and implementing effective online and social media strategies to drive volume and engagement.

Qualifications

The expertise and experiences you'll need to succeed:

EDUCATION, LICENSURE AND EXPERIENCEREQUIRED:

• Bachelor's degree in Marketing, Communications or related field

• Minimum of five (5) years marketing experience, with minimum of one (1) year employee management and/or complex project management experience

• Track record of developing and managing fully-integrated marketing initiatives, with proven results

• Experience in budget management

• Valid State of Florida driver’s license and driving record in accordance with AdventHealth policy

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances. The salary range reflects the anticipated base pay range for this position. Individual compensation is determined based on skills, experience and other relevant factors within this pay range. The minimums and maximums for each position may vary based on geographical location.

Category: Marketing & Communications

Organization: AdventHealth Orlando

Schedule: Full-time

Shift: 1 - Day

Req ID: 24009415

We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability/handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.