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SalaryWho you are:
The Marketing Manager is responsible for leading the marketing efforts across selected USHG’s businesses with strategic guidance and support from the USHG Marketing/PR team. We are looking for someone who is:
- Ready for a new challenge and passionate about the NYC dining scene.
- Excited by the idea of supporting and leading multiple restaurants.
- A true, agile collaborator. You’re quick on your feet, eager to jump in where needed and know how to work cross-functionally across all departments. You’re looking for a position where no day is the same as the day before.
- Content obsessed! You’re a great copywriter, avid social media user, and you pride yourself on creating stories with a ‘wink.’
- Skilled at writing creative briefs — you know how to work with others to translate your vision into reality.
- A strong representative of the Marketing team and an effective collaborator across all departments and third-party operators (Operations, Brand, Press, Culinary, Finance, People, etc.) to drive impactful campaign efforts forward.
- Knows how to evaluate, prioritize and project manage opportunities. You know how to create project timelines, budgets and status reports; and track all activities and keep internal stakeholders informed.
- Knows how to work in service of others and understands the ins and outs of our businesses. You’ll see yourself as an extension of the restaurant teams — working collaboratively to achieve the goals of the business.
- Ever-curious and always bringing fresh, innovative, and creative ideas to the table to enhance the guest experience and keep us top-of-mind.
- Loves to connect to locals, creatives, influencers, and businesses for partnerships and collaborations. You’re not afraid to meet new partners or tap your own network for aligned opportunities.
- Understands the power of constant gentle pressure and acts with a sense of urgency to keep things moving forward.
- Excited about partnering with senior leaders on building annual marketing strategies and overseeing business-level budgets.
- Equally happy looking at a spreadsheet of data as they are a piece of creative work.
What you'll do:
- Manage 3-4 marketing strategies for specific USHG restaurants, partnering with your Marketing Director, Director of Brand, Director of Communications, Operations Leaders, and Chefs to develop marketing plans that support short-term revenue goals and long-term brand-building opportunities.
- Create annual marketing plans, and translate those into integrated campaigns and activations across PR, influencers, partnerships, digital, and other key channels.
- Serve as the single point of contact for the operating teams of each of your restaurants.
- Create and manage a marketing calendar and develop a reporting cadence on performance.
- Work seamlessly within the marketing channel managers (e.g. Brand, PR, Digital, web/ecommerce), learning from best practices across the portfolio.
- Manage organic and paid social media strategy, execution, measurement.
- Form creative brand partnerships that are naturally aligned with our brands and can help us drive awareness or loyalty.
What we need from you:
- Minimum 5 years of Marketing/Brand Management experience
- Hospitality/restaurant experience highly preferred
- Exceptional verbal and written communication skills
- Experience utilizing a CRM to create effective email communications
- Experience working with website CMS
- Experience planning and executing impactful paid and organic social media campaigns, including the use of social listening and planning tools
- Proficiency in Canva, Adobe Photoshop, InDesign, and Illustrator preferred
- Experience planning and maintaining budgets
- Familiarity with Asana and Airtable is a plus
What you'll get from us:
- Annual salary of $75,000 - $80,000, plus bonus potential*
- Comprehensive Medical, Dental, and Vision insurance
- Paid Time Off to support you with an active life outside of work
- Paid Parental Leave
- 51% dining discount throughout the USHG family of restaurants
- Flexible Spending Options (health care, dependent care, transit & parking)
- Employee Assistance Program to support overall mental wellbeing
- Exclusive access to primary care, mental health, and other healthcare services through Radish Health
- Matched 401(k) to help you invest in your future
- Access to the USHG HUGS Employee Relief Fund
- The above represents the expected salary range for this position. Ultimately, we'll consider your experience and other job-related factors in determining your pay.
