Digital Marketing Manager

The Organization

Israel Bonds/ Development Corporation for Israel has a long and proud history of helping to build Israel's economy, providing essential funding to develop every aspect of Israel’s economy, earning a reputation as one of the most valuable economic and strategic resources for the country.

Worldwide sales have exceeded $50 billion since the first bonds were issued in 1951. Proceeds from the sale of Israel bonds have played a decisive role in Israel’s rapid evolution into a groundbreaking, global leader in high-tech, greentech and biotech.

Member FINRA

The Role

We are seeking a hands-on Digital Marketing Manager who demonstrates the ability to make data-driven strategic decisions and apply them to unique campaigns speaking to a wide variety of target audiences. The candidate should be skilled in various communication methods and a proven track record in Digital Marketing demonstrated by a portfolio of case studies.

This role requires a detailed understanding of publishing tools, analytic tools and social marketing technology along with all native platforms. The candidate must be able to demonstrate a clear ability to develop Digital Marketing tactics and campaigns that drive business goals and report on KPIs such as audience growth, engagement, reach and maintenance.

Reporting to the Chief Marketing Officer (CMO), the Digital Marketing Manager will be responsible for overseeing all digital channels to promote Israel Bonds in order to attract, engage, convert and retain U.S. investors and influencers. This role will work collaboratively with the marketing team to define digital strategies across a variety of target audiences. This role will be responsible for the implementation of campaigns across all digital channels which also may include coordination with external consultants and vendors.

An in-depth knowledge of Israel’s culture and history, with a deep understanding of the finance and investment sector, is beneficial to succeed in this position.

Responsibilities

Develop and Execute Digital Marketing Strategies:

• Create and execute innovative and results-driven Digital Marketing strategies aligned with company goals.
• Utilize A/B testing, pixels and other digital user information to inform an audience segmentation strategy for digital communications.
• Utilize a mix of channels, including but not limited to SEO, SEM, social media, email marketing, content marketing, and influencer partnerships.

Social Media Management:

• Oversee and work with social media agency to manage social media accounts to increase brand awareness and engagement including Instagram, X/Twitter, Facebook, YouTube, and more.
• Monitor social media trends and implement strategies to stay ahead in the market.

SEO and SEM Optimization:

• Conduct keyword research and analysis to optimize website content.
• Manage and optimize paid advertising campaigns for maximum ROI.
• Stay updated on industry trends and search engine algorithms to ensure high search engine rankings.

Content Marketing:

• Develop and oversee content marketing strategies to attract and retain the target audience.
• Collaborate with the Marketing Creative Copywriter to create high-quality and engaging content for various platforms.

Email Marketing:

• Design, implement, and analyze email marketing campaigns to nurture leads and drive conversions.
• Monitor and optimize email campaigns for deliverability and engagement.

Analytics and Reporting:

• Utilize analytics tools to track and measure the performance of Digital Marketing campaigns.
• Provide regular reports with key insights and recommendations for improvement.

Team Collaboration

• Be the key point of contact with technical stakeholders such as Operations, IT and support teams to ensure any challenges with the various technologies and platforms used are collaboratively addressed.
• Lead all Web site product launches and upgrades and serve as the main point person on the marketing team for the U.S. website, working with IT and Legal departments to develop the website.
• Work closely with sales, operations and IT internal teams to optimize Israel Bonds’ newsletter offerings and advise on new areas of growth

Qualifications

Required

• At minimum of 3 years’ experience working hands-on in Salesforce Marketing Cloud (SFMC) implementations, building campaigns across Automation Studio, Journey Builder, Audience Builder & Email Studio.
• Approximately 3-5 years of experience in developing Digital Marketing campaigns, maintaining social media, websites and e-mail communications.
• Degree in Marketing, Media, Digital Marketing, communication or comparable experience.
• Proficient in Google Analytics, Google SEO, and newsletter platforms/tools
• Passion and knowledge for social media marketing; strong awareness of emerging web trends and best practices.
• Understanding of audience segmentation, positioning, branding, messaging and direct marketing.
• Knowledge of customer management relational databases.
• Excellent verbal and written communication, collaboration, and planning skills with meticulous attention to detail. Ability to lead and manage teams to help each team member shine
• Deep ability to collect, analyze and use data to affect change

Recommended

• Experience working with HTML and Wordpress.
• Salesforce Marketing Cloud Consultant / Marketing Cloud Email Specialist Certification
• Knowledge of Jewish culture, Israel’s history and customs

Development Corporation for Israel/Israel Bonds is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, national origin, age, sex, religion, disability, sexual orientation, marital status, veteran status, gender identity or expression, or any other basis protected by local, state, or federal law.

Job Type: Full-time

Pay: $85,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• Please provide your salary range

Experience:

• Marketing: 3 years (Required)

Work Location: Hybrid remote in New York, NY 10022