Marketing Director

BARCO RENT-A-TRUCK is the leader in the 4×4 truck rental industry and continues to be the fastest-growing work truck rental provider in the USA. While other rental truck companies come and go, Barco has been serving the United States for over 40 years. Barco is excited for the future and is looking to grow the company. We are looking for talented individuals who can contribute to the success of Barco and grow with us. Barco provides competitive compensation packages for full-time employees. Benefits include:

• 100% Employer paid benefit premiums - Health, Dental, and Vision
• Generous Paid Time Off - Up to 4 weeks
• 8 Paid Holidays
• Flexible schedule
• Paid Maternity & Paternity Leave

Position objective:

The Marketing Director position is a critical management position within Barco. The position will work very closely with the leadership team. The Director is responsible for developing marketing objectives, strategies, and programs for products and services Barco offers. Translates the overall marketing vision into business plans, projects, and deliverables. He/she will oversee critical marketing functions, including market research and communications. Utilizes technology and data to identify changes in the competitive environment and enable responsive marketing activities. The Director will be responsible for building the best-in-class team for their department, as well as evaluating and building business processes which will position Barco for aggressive growth.

Essential Duties and Responsibilities

• Identify strategic goals and objective on both a short-term and long-term basis
• Develop and implement strategic marketing and advertising plans to achieve corporate objectives
• Evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions
• Proactively identify opportunities for process improvement
• Manage vendor contracts and outside agencies
• Provide executive team with detailed performance reporting

Skills

• Excellent understanding of being able to evaluate and motivate personnel.
• Results driven and proactive, strong desire to own and execute area of responsibility with excellence
• Ability to communicate at all levels of an organization from end-user to senior management
• Be self-directed, action oriented, and a team player
• Strong analytical skills, with the ability to interpret data and make informed decisions
• Knowledge of up-to-date marketing technology platforms, including digital marketing and analytics tools
• Leadership; Big Picture; ability to take into consideration what is important and configure the best result keeping in line with company goals
• Adaptability/Flexibility to change as business requires

Experience

• B2B marketing
• Work experience within the automotive industry
• Adobe Suite (Photoshop, Illustrator, Premiere, etc.)
• Graphic design, digital asset creation/editing (photography/video)
• Email/SMS campaign building, management, reporting
• Social Media management (content generation, reporting) - Facebook, LinkedIn, etc.
• Website design/development understanding - HTML/CSS, UI/UX Best Practices
• Competitive research and analysis
• Digital Ads
• Google analytics - GA4, settings goals and audiences
• CRM integration
• Content and backlink development
• Building Remarketing Campaigns and Prospective Campaigns in PPC platforms
• A/B Testing

Languages: English fluency required.

Training/Education required: Bachelor's degree in marketing or related field

Experience required: Minimum 5 years' experience in marketing and leadership role, ideally in the auto industry.

Salary Range: $80k - $90k/year DOE

Must be willing to complete Background Check and MVR