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SalaryJob Title:Marketing Director
Reports To: Division President
Job Summary: The Marketing Director is responsible for overseeing and developing the company's
overall marketing strategy, intending to increase customer acquisition, engagement, and retention. They
manage the marketing budget while developing and executing marketing plans and campaigns.
Responsibilities:
Develop and execute comprehensive marketing plans to meet company objectives
Monitor and evaluate marketing performance, making adjustments as needed
Lead customer research initiatives and develop insights to inform marketing strategies
Establish and maintain relationships with key stakeholders
Develop and manage the marketing budget
Manage the internal marketing resources, providing support and direction to achieve division
objectives
Monitor industry trends and competitive landscape to inform marketing plans
Create brand standards ensuring visual cohesion
Leverage digital marketing techniques and best practices to optimize campaigns on Facebook,
Instagram, Twitter, and LinkedIn
Create and maintain marketing collateral
Design new brand and collections launches
Assemble mood boards for client presentations
Write newsletters to promote new brands, collections, and trends for clients and dealers
Write press releases for exposure in industry media
Staging displays and layouts and managing logistics for tradeshows and showrooms
Develop and manage relationships with vendors and suppliers
Monitor and report on marketing KPIs
Qualifications:
Bachelor's degree in Marketing or a related field
5+ years of marketing experience
Proven track record of developing and executing successful marketing plans
Salary Range- $95,000.00- $100,000.00 per annum
Requirements: Lifetime Brands is a leading global provider of kitchenware, tableware and other products used in the home. We offer brands you trust, value without compromise and an unwavering commitment to innovation. Our products make it easier for you to prepare food, serve meals, entertain guests, and decorate your home. We offer a comprehensive suite of benefits, which includes: *All full-time employees (and family members) are eligible to participate in our Medical, Dental, and Vision plans *Flexible Spending Accounts for Health and Dependent Care *Short-Term Disability & Long-Term Disability *Company Paid Basic Life and Accidental Death & Dismemberment Insurance *Eligibility in the Company's 401K plan, after 90 days of employment *Paid Time Off (vacation/sick) - accrual of 15 days per calendar year for non-warehouse positions; accrual of 10 days per calendar year for hourly based warehouse positions *10 Company Paid Holidays *Employee Product Discounts *Tuition Assistance *Employee Assistance Program *Volunteer Opportunities- 4 hours of paid optional volunteer time (annually) *Seattle, WA based employees are provided with commute trip reduction incentives *Benefits are offered to employees who work 30 hours or more In addition to the above, we offer voluntary benefits. Lifetime Brands, is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or other legally protected characteristics, and will not be discriminated against on the basis of disability. This job posting contains a pay range, which represents the range of salaries or hourly rates that Lifetime Brands believes, in good faith, at the time of this posting that it might be willing to pay for the posted job. Lifetime Brands expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would Lifetime Brands consider paying a salary or rate near the higher end of the range.
