Marketing Coordinator

FLSA Status:  Non-Exempt/Salary/Full Time

Reports to:  Chief Marketing Officer (CMO)   

Company & Benefits

As one of the largest independently owned operators of Planet Fitness clubs, Ohana Growth Partners' core purpose is to inspire people to change their lives (and have fun doing it)!  We are an equal opportunity employer that celebrates diversity and equity and are committed to creating an inclusive environment for all employees. Some of our benefits include:

• Positive and professional environment where our brand promise is "Judgement Free Zone"  
• Growth Opportunities: over 90% of our management team started as an entry level team member
• Competitive pay
• 401K Retirement Fund
• Regular involvement in community outreach events
• Free employee Black Card Membership  

Job Description:

The Marketing Coordinator for WA will be responsible for working with the Marketing Coordinator for TN/FL and the Chief Marketing Officer (CMO) with the day-to-day marketing, public relations, and advertising responsibilities over a variety of disciplines.

Essential Job Functions:

• Assist in the development and execution of advertising elements to fulfill a year-long promotional calendar.
  • Coordinate creative and material needs with corporate and internal resources.
    • Understand mediums and assets needed by club/market.
    • Assure messaging is appropriate for market and promotional offer.
    • Direct internal designers or use corporate-based asset tool to build assets.
    • Direct vendors or internally handle delivery of materials in a timely manner.
  • Assist in the organization and execution of 12-month media placement calendar.
    • Coordinate all digital ads and social media posts per club.
    • Create and send email blasts per campaign through the Salesforce Marketing Cloud.
  • Work closely with the other Marketing Coordinator, CMO and Agency of Record for all marketing related projects related to your respective territories.
• Assist in the development and execution of advertising elements to fulfill media plans for new club openings.
  • Conduct preliminary research market or trade area for locally based advertising opportunities - independently as with vendors.
  • Coordinate creative and material needs:
    • Understand mediums and assets needed by club/market.
    • Ensure messaging is appropriate for market and promotional offers.
    • Direct internal designers or use corporate-based asset tool to build assets.
    • Direct vendors or internally handle delivery of materials in a timely manner.
    • Coordinate digital and traditional efforts per the marketing plan through our Agency of Record.
    • Create and send email blasts per campaign through the Salesforce Marketing Cloud.
  • Assist in the organization and execution of club openings, grand openings, and its' media placement.
• Coordinate and execute club/market level community outreach activities.
  • Implement local club outreach to Boys and Girls Clubs of America (B&GC) through the national corporate partnership.
    • Review and execute corporate-provided outreach playbook on market/club level.
    • Serve as intermediate/ initial contact for local B&GC and Ohana Director of Operations, Regional Manager or club GM.
    • Maintain record of all events with comments for future use.
  • Work with local club / regional managers to identify community events that build the Planet Fitness brand / drive local awareness or membership.
  • Coordinate/fulfill charitable initiatives and in-bound donation requests.
  • Coordinate social media posts as needed.
  • Coordinate local club-specific marketing opportunities.
• Developing and maintaining a working-level understanding of individual market landscape - competitors, co-op partners, community influencers, major employers, etc.
• Utilize and understand our data dashboards and software to be able to provide adequate reporting on performance analyzation to reach desired promotional results for the territory.
• Spend at minimum 4 business days a month working inside of Planet Fitness in the territory you oversee.

Benefits:

A competitive salary and a comprehensive benefits package, including medical, dental, vision, life insurance, STD, 401k with discretionary match, free club membership.

Job Requirements / Certifications:

• 1-3 years' experience in marketing, franchise marketing or PR/advertising agency.
• Bachelor's degree in marketing or related field

Skills Required:

• Ability to be flexible and deal with constant shifting in priorities and deadlines.
• Must be detail-oriented, organized, analytical, problem-solver and have excellent follow-up skills
• Excellent written, verbal, and interpersonal communication skills.
• Understanding of traditional, digital, and social media placement including planning, execution, and reporting.
• Experience handling multiple contact points and projects
• Excellent customer service skills
• Must be able to multi-task in a fast-paced environment
• Ability to maintain the highest level of confidentiality
• Proficiency with Microsoft programs (Word, Excel, Outlook)
• Willingness to learn

Special Characteristics:

• Detail Oriented
• Curious nature (Troubleshooting)
• Self-motivated
• Ability to work well with people - Team Player
• A genuine concern for others
• Perseverance
• Positive attitude - Great energy
• Confidence
• Ability to work well unsupervised