Marketing Coordinator

Responsibilities:

• Support the Marketing Manager in the development and implementation of each brand’s strategy including: Valley Industries, Comet Pumps, Everflo, Master Manufacturing & A1 Mist Sprayers.
• Identify and collect information to analyze and give recommendations to improve.
• Assist with coordinating/hosting promotional marketing events and trade shows. Includes coordinating promotional items.
• Research and evaluate competitor marketing and digital content.
• Arrange photo and video shoots with internal staff, current customers and vendors.
• Website maintenance using WordPress including product information, pictures, videos, blog entries and customer support tools.
• Schedule, monitor, and engage with all social media platforms.
• Implement, schedule, and monitor e-blast campaigns.
• Research and coordinate with influencers to contribute to marketing campaigns.
• Coordinate/execute PR outreach and press releases for media placements aligned with brand objectives.
• Maintain inventoried marketing materials and reorder when needed.

Requirements:

• Associate or bachelor’s degree in marketing, advertising, or communications.
• 1-3 years of experience in marketing/brand management.
• Strong work ethic with a desire to learn.
• Excellent verbal and written communication skills.
• Must have a passion for marketing and its best practices.
• Outstanding multitasking abilities.
• Intermediate proficiency with Microsoft Office applications, including Excel and PowerPoint.

Preferred Qualifications:

• Experience with Adobe Photoshop, Illustrator, InDesign, or Premiere Pro a plus.
• Familiarity with digital marketing tools and social media platforms.
• Previous experience with WordPress.