Marketing Coordinator (Ft) Johnson City, Tn

Job Title:

Marketing Coordinator (FT) Johnson City, TN

Job Code:

MSHA000BHB

Location:
BALLAD CORPORATE, Johnson City, TN

Position Type:

Full-time (scheduled 72 hrs or more per pay period)

Job Definition
Job DescriptionSCOPE OF POSITION
Marketing Coordinator’s job entails managing a wide range of marketing processes and projects. The Marketing Coordinator interacts with sales, product development, and customer service departments to ensure that the collateral and other communications reflect brand of the company accurately. The Marketing Coordinator will perform a range of administrative and marketing support duties related to the daily operations of the marketing department.
Duties and Responsibilities
Assisting Business Development Director in coordinating various integrated communication and marketing activities.
Coordination of the production of a wide range of marketing communications.
Developing and maintaining sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and many other materials related to marketing.
Supervising the production or implementation of marketing materials.
Executing a wide variety of details that involve direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
Maintaining communication open lines with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information.
Developing standardize presentations, sales scripts, proposals.
Writing and maintaining content and providing monthly updates to company website.
Producing quarterly newsletter and distributing it to email marketing list of company.
Assisting in writing, tracking and delivery of press releases.
Providing product positioning materials as well as training for customer service and sales.
Implementing project management system for documenting and tracking activities.
Supporting channel collaborates with collateral, sales training and best practices.
Attending tradeshows, company sponsored promotions and events, city and/or employer tours.
Monitoring online blogs for tracking communications related to the brand of company.
Building a lead scoring system for evaluating lead qualify and quality opportunities.
Developing lead generation plans with targets, measures, and objectives.
Working with customers in developing case studies, references, and testimonials.
Executing and analyzing results of advertisement and marketing campaigns.
Assist with the planning, organization, and execution for ISHN marketing related events.
As needed, make contacts with Ballad Marketing Department to initiate press releases.
Supporting the marketing manager and other colleagues.
Perform other duties as assigned.

REPORTING RELATIONSHIP
See Table of Organization.

EDUCATION AND EXPERIENCEBachelor’s degree in business, marketing or organizational development required. Degree in sales administrative or marketing related field.

Job Type: Full-time