Marketing Content Manager

Amthor International, located in Gretna, Virginia, is seeking a talented and creative Marketing Content Manager to join our team. As a Content Manager, you will play a crucial role in developing and executing our content strategy across digital and print platforms that aligns with our company's vision and resonate with our target audiences. You will also collaborate with cross functional teams, lead content creation efforts and shape our brand's voice. Your exceptional writing skills. strategic thinking and attention to detail will contribute to enhancing our brand presence, engaging our audience, and driving business growth. If you have a passion for content creation and a drive for innovation, we invite you to apply.

Position Overview:

• Developing and executing a comprehensive content strategy that aligns with the company's goals, target audience and brand identity.
• Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.
• Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors.
• Driving brand awareness, engagement and lead generation through strategic content marketing.
• Creating high quality and compelling content across multiple platforms, including websites, blogs, videos, reels, social media, and email marketing campaigns.
• Optimizing content for search engine optimizations and ensuring consistent brand messaging and tone.
• Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
• Build marketing programs to support specific marketing objective across different channels and segments in support of our overall strategic marketing plan.
• Manage, oversee, and implement companies social media and CRM marketing plan. Able to develop a creative social media and CRM marketing strategy.
• Assist with the creating and implementation of all communication, collateral, print, web, social media, etc.
• Ability to update and maintain companies' website through Word Press.
• Develop content calendars on a weekly/monthly basis for marketing campaigns and initiatives.
• Research marketing trends and best practices to stay up to date on trends.
• Coordinate community initiatives and company involvement.
• Ability to write press releases. Develop corporate communications.
• Measure and report on the performance of marketing campaigns/initiatives, gain insight and assess against goals.
• Monitor websites and social media outlets to ensure compliance, reputation management and accurate information is published in association with Amthor International.
• Monitor competition and develop a competitive analysis and update when needed.
• In house photography for social media.
• Conduct photo/video/graphic productions for publications.
• Be able to understand and decipher analytics for all SEO, SEM and retargeting campaigns and be able to recommend and make any changes necessary.
• Maintain set budgets and forecasting for events, tradeshows, supplies, etc.
• Event planning for new employees, recruitment, strategic planning with Human Resources.
• Interpersonal communications with Human Resources for events, newsletter, etc.
• Order business cards, apparel, supplies, and goods using Amthor International logo.

Any other duties assigned by company management that are included but not limited to the list above.

Job Qualifications/Skills:

• Bachelor's degree in marketing, communications, journalism or a related field.
• 3 + years of experience as a Content Manager, content strategist or similar role.
• Self motivated, proactive, and able to work independently and collaboratively in a fast-pace environment.
• Experience using analytics tools to monitor content performance and make data driven decisions like Google Analytics.
• Cultural understanding and sensitivity to tailor content to our target audience's preferences, interest, and nuances.
• Strong project management skills with the ability to prioritize task and meet deadlines.
• An analytical management skills with the ability to prioritize task and meet deadlines.
• Proper time management skills and manage workload effectively and independently.
• In-depth working knowledge of social media platforms.
• Ability to create and edit videos and reels.
• Ability to work in Word Press-preferred but not required.
• Competency with Microsoft Applications including Word, Excel, and PowerPoint.
• Excellent written and verbal communications skills in English with a strong command of grammar and language suited for all audiences.
• Experience with content distribution and amplifications strategies, including social media advertising and influencer marketing.
• Ability to interact with people and have strong social skills.
• Demonstrates the ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Knowledge of SEO best practices and keyword research tools.
• Experience with content strategy development and implementation.

Amthor International is an equal opportunity employer and administers all personal practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

Job Type: Full-time

Pay: $40,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Work Location: In person