Content Manager

We are looking for an experienced Content Manager to create, maintain and improve our content to achieve our business goals. SCORE’s educational content is one of the highest drivers of traffic to the SCORE website. As such, we’re looking for someone who is passionate about creating content across different formats, topics and industries to help people learn to start, run and grow a small business in the United States.

The Content Manager is responsible for the creation and maintenance of all SCORE content. This includes managing all of the content on SCORE’s content management system (CMS) as well as any offline/printed educational guides and resources. This content consists of – but is not limited to – landing pages, blogs, articles, webinars, videos, success stories, interactive business templates and more.

We’re looking for a self-starter, proactive problem solver and detail-oriented team player who is passionate about creating high-quality content and making a measurable impact on our audience. The ideal candidate possesses strong writing, project management, communication, and organizational skills and a sharp eye for accuracy, syntax, grammar and branding best practices. They should be knowledgeable about creating multimedia content, editing and optimizing web pages and measuring content performance.

The Content Manager will oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive user experience. Interested candidates should be committed to providing a quality work product, be poised under fast-paced pressure, and have a relentlessly positive, flexible, 'whatever it takes' attitude.

Salary Range: $75,000 - $85,000

Benefits include health, dental, and vision plans; long-term and short-term disability plans; life insurance; retirement plan with employer contribution and matching; vacation and sick leave; Employee Assistance Program; 11 paid holidays and two floating holidays; and professional development opportunities.

This is a full-time, exempt, remote position that can be performed from the following states: CT, DC, FL, IL, LA, MD, MI, NY, OK, OH, SC, TN, TX, VA, WV

No phone or email inquiries will be accepted in regards to this position.

Responsibilities

• Develop, implement, maintain, and enforce SCORE’s content strategy in alignment with our mission, vision, values and brand
• Create, edit, proofread, publish and manage rich and strategically-focused content to attract qualified audiences to SCORE and provide valuable education on small business strategies and trends
• Grow traffic and engagement for all SCORE content, including articles, blogs, e-guides, infographics, videos and interactive content for the organization as well as corporate sponsors. Seek out and test new content types to enrichen the content experience
• Identify, contact, and manage external contributors (ie: writers, designers and vendors) based on SCORE’s guidelines for content development; ensure strict compliance with SCORE brand, style and policy rules
• Source, write and edit success stories and case studies for the organization and our partners
• Create, edit, publish and optimize pages on the SCORE.org website; This includes but is not limited to regular content audits and coordinating with developers on design and UX improvements to support the content strategy
• Develop and implement SEO strategies and tactics to increase traffic to SCORE.org; Optimize new and existing content as tied to targeted keywords and success measurements
• Analyze traffic data and maintain KPI measurements and reporting. Take action to remediate fluctuations in SEO rankings
• Stay up to date with industry trends and search engine algorithm changes and adjust content accordingly
• Manage our conversion rate optimization (CRO) efforts along with other marketing tactics
• Grow SCORE mentor services and volunteer applications by converting site traffic through landing pages, calls-to-action and lead-generation content
• Conduct market research, marketing personas and gap analyses to identify and understand market needs; Use findings to develop program landing pages, hubs, and content to support our goals
• Stay up-to-date with small business information and trends to generate new ideas to attract and engage our audience
• Develop an editorial calendar and coordinate with email and social media staff to share and promote content
• Ensure compliance with any related laws (copyright, image use, etc.); Proactively identify opportunities for process improvement and reduced complexity
• Other duties as assigned

Requirements

• Bachelor’s degree in Marketing, English, Journalism or equivalent experience
• Minimum of 4 years of experience as a Content Manager
• Experience with a Content Management System (CMS)
• Basic technical knowledge of HTML and web publishing required; Drupal preferred
• Graphic design editing experience or familiarity with Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, Acrobat, etc.)
• Video and digital media/software experience a plus
• Knowledge of SEO and web traffic metrics; Experience with Moz, Google Analytics, and Google Search Console preferred
• Knowledge of search optimizations strategies and tools
• Project management experience along with management software (i.e.: Jira, ClickUp) and the ability to manage multiple projects in a fast-paced, deadline-driven environment
• Ability to apply critical thinking and complete tasks on time with strong attention to detail
• Excellent grammar and writing skills with high attention to detail
• MS Office proficiency (Word, PowerPoint, Outlook, and Excel) and Google Workspace required

About SCORE: Since 1964, SCORE has helped 11 million entrepreneurs start or grow a business. SCORE's 10,000 volunteers provide free mentoring, workshops and educational services to 1,500+ communities nationwide, creating 30,453 new businesses and 82,117 non-owner jobs in 2022 alone. Visit SCORE at www.score.org. Our national headquarters is located in Herndon, Virginia.

Powered by JazzHR

GbRRQAOrAy