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Marketing Consultant
Job Summary: Talent Software Services is in search of a Marketing Consultant for a contract position in Oakland, CA. Opportunity will be one year with a strong chance for a longterm extension.
Primary Responsibilities/Accountabilities:
Qualifications:
Preferred:
If this job is a match for your background, we would be honored to receive your application!
Providing consulting opportunities to TALENTed people since 1987, we offer a host of opportunities including contract, contract to hire and permanent placement. Let's talk!
Job Summary: Talent Software Services is in search of a Marketing Consultant for a contract position in Oakland, CA. Opportunity will be one year with a strong chance for a longterm extension.
Primary Responsibilities/Accountabilities:
- We are looking for a Marketing Operations Consultant to support our growing email, SMS, and push notification marketing channels.
- They will be responsible for collaborating with cross-functional teams and agency partners to implement prospect communications covering a portfolio of acquisition campaignsas well as retention, promotional, and required campaigns when needed.
- They will drive the end-to-end operations of deploying email, SMS, and push notification campaigns that are executed for an optimal customer experience as well as reaching growth goals.
- They will work across the Marketing department and the organization to create and build complex campaign blueprints.
- Additionally, the candidate will lead the research and development of new tools, processes, and frameworks to further best practices and deliver email marketing for the company.
- Research, build, and document complex blueprints for email, SMS, and push notification campaigns on the Salesforce Marketing Cloud platform, including setup, testing, staging, automation, activation, and reporting.
- Implement email blasts, triggered sends, and automated journeys for prospect, member, broker, or employer audiences.
- Provide consultation for creative partners, campaign managers, and data analysts on how to execute campaigns end to end.
- Provide expertise on how to implement A/B split testing plans.
- Query information from data views for post-campaign insights.
- Communicate email marketing and digital marketing knowledge to non-technical audiences to influence and optimize campaigns.
- Document blueprints for automated or complex campaigns for long-term maintenance and cross-training.
- Analyze campaign performance and implement improvements.
- Ensure the timely and accurate deployment of email, SMS, and push notification marketing campaigns.
- Minimize unsubscribes.
Qualifications:
- 5-7 years of experience in Email, SMS, and push notification Marketing.
- Demonstrated foundational understanding of email and digital marketing best practices.
- Expert fluency on how to set up and deploy email blasts or journeys for a variety of use cases, including for dynamic or conditional content.
- Expert fluency for debugging outbound emails, SMS, and push notifications with development partners ahead of each send.
- Experience with marketing automation platforms like Salesforce Marketing Cloud, Data Cloud, Sales Cloud, and Marketing Cloud Connect.
- Advanced experience with scripting and queries is required.
- Experience with Salesforce Data Cloud is a plus.
- Proficiency in managing internal clients in large company environment.
- Ability to think critically and make optimization decisions based on experience and data analytics.
- Excellent verbal and written communications skills, with the ability to present to technical and non-technical audiences
- Collaborate with other departments to ensure all aspects of each campaign are compatible.
- Fluency with Word, Excel, and PowerPoint.
- Familiar with project management platforms like WorkFront and Jira.
- Know how to work in a highly regulated industry. Health care experience is a plus.
- A BA/BS in a related field such as marketing, communications, business, or relevant field.
- A foundational understanding of email campaigns journeys in SalesForce Marketing Cloud.
- Awareness about the role of an email marketing operations specialist and the end-to-end email marketing process.
- Experience executing, or ability to execute, emails with large teams or in matrixed organization.
- Experience with HTML, CSS, scripting, and SQL. Fluency with deploying campaigns with dynamic/conditional content. Experience deploying email campaign programs, including A/B Testing. Ability to analyze campaign performance and implement improvements, creating feedback loops.
- Excellent written and verbal communications skills.
Preferred:
- Interest and experience in marketing automation.
- Interest and experience in process improvement.
- Interest and experience in data analysis.
If this job is a match for your background, we would be honored to receive your application!
Providing consulting opportunities to TALENTed people since 1987, we offer a host of opportunities including contract, contract to hire and permanent placement. Let's talk!
