Job Description
WorldSprings is an outdoor, social-wellness destination designed to help every guest recharge, reconnect and feel better. Balanced to mineral perfection, our globally-inspired soaking pools and restorative waters encourage a “take what you need” approach to wellness.
We are looking for a Marketing Community Coordinator who will support the marketing team, with an emphasis on social media, influencer marketing, partnerships and events.
Responsibilities:
- Partner with Marketing Director and Chief Marketing Officer across community marketing channels and serve as the local brand representative of WorldSprings.
- Generate brand awareness and buzz through creative content in social media and influencer marketing, to appeal to a broad and diverse local audience.
- Manage, create and post engaging social media content.
- Proactively engage in community management best practices and stay up to date on trends and opportunities for WorldSprings on social.
- Identify, outreach and negotiate content with local influencers.
- Create and lead local partnerships and events to expand the WorldSprings community online and in real life, both on and off property.
- Assist in organizing and executing events, conducting community outreach, managing marketing assets and content,
- Attend and lead events with staff and brand ambassadors.
- Coordinate with other stakeholders to ensure that events and partnerships get marketing support (email, sms, social, PR, collateral and more) needed to create success.
- Maintain regular insights and reporting across events and social while communicating their impact to the business.
- Partner with Marketing Director to conduct outreach to hotel concierges for partnership program.
- Prospect sponsorships and identify creative sponsorship opportunities and execute on delivering sponsorship deliverables (signage, mentions, logos placements and more).
- Support digital content for the brand (email, sms, website, owned social content and ugc)
- Deck building within visual presentation templates to support the brand needs.
- Support department and complete other duties as assigned.
Qualifications:
- Must be living in the Dallas-Fort Worth metro area to work on property.
- Must have previous experience in marketing, influencer marketing, partnerships and/or events.
- Must be active on Instagram and TikTok, with minimum 1 year experience in managing social on behalf of a brand.
- Must be highly organized with strong attention to detail.
- Must have strong verbal, written and in-person communication skills.
- Must be a people person with a proactive and positive mental attitude.
- Must be proficient in MS Office applications.
- Preferred work experience with CRM and CMS software.
Benefits:
Medical, Dental, Vision, Life insurance, Short Term Disability, Paid Time Off, 401k Savings Plan with Company Match, Paid Training, Free SOAKS for Team Members, Free Passes for Friends and Family, Food and Beverage Discounts, Company Paid Holidays, Nationwide discounts on entertainment, theme parks and more through FunEx.
Equal Opportunity Employer