Marketing Communications And Content Specialist

Marketing Communications & Content Specialist

Peterson Farms Seed

Fargo, ND Area

Peterson Farms Seed (PFS) is seeking a Marketing Communications & Content Specialist with a proven track record of success in creating and assessing effective and engaging content for a variety of stakeholders. As a key member of the marketing team, the ideal candidate will be highly accountable, able to multi-task, be a self-starter, and enjoy contributing to and supporting the success of the broader PFS team.

The purpose of this role is to create, implement, and assess the efficacy of communications materials that connect and engage farmer customers and dealers in an effective way that enhances the PFS brand experience.

Peterson Farms Seed Core Tenets:

Integrity, Team Contribution, Excellence, and Positive Attitude.

KEY RESPONSIBILITIES TO ACHIEVE SUCCESS

• Written Communication and Content Generation – Write, edit, and build engaging content for various Marketing Communications mainly intended for Growers and Dealers including blogs, newsletters, articles and industry publications, promotions and programs, manuals, product profiles, emails, field publications, and more.

• Social Media – Plan, execute, and monitor all social media content and graphics to ensure engaging and timely content that drives customer interaction on a variety of platforms.

• Measurement and Analytics – Evaluate the effectiveness of marketing efforts and implementations (using existing or developing new measurement tools) and make necessary changes and improvements to continue enhancing the brand.

• Event Planning and Support – Assist and support the planning and execution of a few key grower and dealer events to include PR, sponsorship coordination, inventory and promotional request management, and signage.

• Teamwork and Collaboration – Work collaboratively with other team members and synthesize information and feedback to create or grow marketing efforts to drive results.

Is this role a good fit for you?

An essential value of Peterson Farms Seed is to have integrity and the strength of character to put people first and make the right decision even when it is difficult.

This role requires a resilient, accountable, and self-starting contributor who will enjoy developing integrated marketing materials to support the overall success of the PFS team.

The ideal candidate will find fulfillment in being a part of a family atmosphere where taking care of others and a commitment to excellence is lived out daily. This role may be the next career move for you if you are creative and motivated to collaborate with teams for success.

REQUIREMENTS OF THE POSITION

• Degree in Communications, Marketing, or equivalent
• Social Media training/Google Suite Experience
• 2+ years experience in a marketing role
• Strong written, oral, and presentation skills
• Independent work style with ability to think outside the box to promote Peterson Farms Seed
• Experience in the Ag industry is preferred

COMPENSATION AND BENEFITS

The comprehensive benefits package for this position includes:

• Competitive compensation package based on experience
• 401K with Match
• Health and Dental Insurance
• Life Insurance
• Paid Time Off
• Optional Supplemental Insurance available
• Long Term Disability
• Flexible Spending Account/Health Savings Account Options

THE SEARCH

Sagency, an executive search and leadership consulting firm, is working with Peterson Farms Seed in the search for this role. Sagency consultants will review and evaluate interested parties to help our client review a final group for consideration.

The search will be conducted in a professional manner and all potential candidates will be given consideration. Candidate conversations and information will be handled with great discretion and confidentiality. Sagency and Peterson Farms Seed are equal opportunity employers.

If after reading this Opportunity Profile you believe your experience, skills, and passion may be a strong match for this role, we would like to engage with you. Please read below for the first part of the application and selection process.

THE APPLICATION AND SELECTION PROCESS

Step 1: Interested candidates complete the online application.

The online application will be posted until the position is filled. If you are interested in the position, please inquire as soon as possible.

Step 2: A Sagency Search Consultant will schedule a 45-60-minute interview with specific candidates.

Step 3: First-round interview with PFS.

Step 4: After this initial interview process, qualified candidates will be asked to complete an online assessment.

Thank you for your time and interest in this position.