Marketing Specialist Dealer Communications

Job Information
As a Marketing Specialist, Dealer Communications you will be responsible for developing and executing strategic online tools and communication for Bobcat Company’s dealer network. In this role, you will manage content development for the Bobcat dealer channel. This includes annual and ongoing planning, aligning resources to execute plans, and working with internal stakeholders to develop strategic content that informs and educates dealers. Communication channels include but are not limited to email, web, video, webinar, event, in person and print.
Role & Responsibility

• Develop communication plans that inform and educate dealers to drive engagement and performance with recommended communication channels, timing, audience, and messaging based on tool capabilities, experience, judgment, and input from the marketing team and key stakeholders
• Develop clear, objective-driven content that gains attention, creates interest, informs, educates, and encourages action from dealers
• Ensure consistent & positive user experience within channels to ensure maximized clarity & ease-of-use
• Work with stakeholders across Bobcat to understand business objectives & impact on dealers; strategically plan solutions to convey the business objectives and move dealers to action
• Hold stakeholders accountable to agreed-upon tasks to ensure full projects are completed on time and within the expectations of the business
• Route drafted content through appropriate internal channels for approval
• Regularly edit content produced by other areas of the business to ensure it aligns with sound communication practices and dealer content strategy
• Work with marketing agencies to efficiently develop content to communicate messages in the most engaging way
• Manage the business’s dealer communication needs in a fast-paced environment

Job Requirement

• Education Required: Bachelor’s Degree in Marketing, Communication, Business Administration, Management Information Systems, or related field
• 2-5 years of experience in marketing and/or communication
• Ability to build positive relationships & influence internal & external colleagues
• Exceptional attention to detail
• Ability to work independently and drive efforts from start to finish
• Must know Microsoft Office Suite, including Microsoft Excel, Word and PowerPoint
• Ability to consistently meet tight deadlines and prioritize work effectively
• Demonstrates strong project management skills with the ability to lead and take direction to coordinate and project manage multiple initiatives simultaneously while engaging key stakeholders
• Demonstrates strong organizational skills to ensure projects are managed and completed in a reasonable time frame
• Takes initiative to proactively identify needs, process improvements and opportunities within the business/area of responsibility
• Demonstrates strong decision-making skills and is capable of self-direction
• #GD

As a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide, the company offers its customers products and solutions to help build stronger businesses and communities. Based in Seoul, South Korea, with its North America headquarters in West Fargo, North Dakota, Doosan Bobcat is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. 
Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.
Doosan is committed fostering an inclusive and a diverse workforce and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, age, race, color, religion, creed, citizenship status, national origin, disability, marital status, sexual orientation, gender identity, protected veteran status, or any other status or characteristic protected by law. If you have a disability or special need that requires accommodation, please contact us at 701-476-4263. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.
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Nearest Major Market: Fargo