Marketing Associate

Title: Marketing AssociateDivision: AdministrationReports to: Customer Care ManagerPay Type: Hourly

The key functional responsibility of the Marketing Associate is to manage the first impression of the practice for all potential patients and guests. As the Marketing Associate, displaying the brand value and reputation is of highest importance.

As Marketing Associate, this position is responsible for managing daily administrative tasks, conducting market research, gathering consumer behavior data from the database, reporting on marketing metrics, assisting in organizing promotional events, and coordinating with other teams to enhance our community involvement.

The associate will familiarize themselves with the practice’s Marketing Strategy, in a way that is consistent with the practice’s Core Values.

Marketing Associate Job Responsibilities:

• Manage daily administrative tasks to ensure the Marketing department runs smoothly
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Assist with organizing promotional events
• Coordinate with the Marketing Design and Content teams to approve ads and social media content
• Create advertising material (e.g. brochures and newsletters)- As needed
• Keep organized records of marketing metrics and results of past campaigns
• Deploy market-specific solutions for common business challenges
• Effectively communicate with the Marketing and Leadership Team

Competencies:

Demonstrates Our Core Values
As the person who helps spread the brand's awareness through various means, the Marketing Associate must consistently display behaviors that align with the core values of the practice.

Hard work - Going the extra mile for our patients and team.

Enthusiasm - Working with energy and a purpose.

Self Drive - Making independent decisions and being a problem solver.

Compassion - Letting patients and fellow team members know we care.

Communication Skills
The Marketing Associate should have strong communication, time management, and attention to detail skills. They must also be comfortable in an ever-changing environment, be adaptable, and have a customer-centric attitude.

Sales Skills
Expected to possess a high degree of influential sales skills, but not in the traditional sense. Communicating the practice/doctor’s stories and then gaining commitment is the primary focus. The ability to effectively communicate the practice mission and services is required.

Frequent Interaction with Others
Must demonstrate the ability to manage multiple interruptions on a continual basis, always maintaining friendly interactions with potential team members, patients and guests of the practice.

Team Player
Collaboration with other departments to drive sales and marketing initiatives.