Marketing and Digital Media Manager

Outlets at San Clemente is searching for an up-and-coming, digital-focused marketing professional that is ready to learn and grow in a small, fast-paced environment. The center's Marketing and Digital Media Manager will oversee the center's social accounts, website, e-mail marketing, and more while working with the Marketing Director to assist with events and brainstorm ways to increase center sales. This position is perfect for an entry-level marketing professional who is hoping to gain vast Marketing and business knowledge.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE, BUT NOT LIMITED TO:

• Lead Center social media management: create and post content to keep customers engaged to shop at the center, keep followers informed of sales and events and manage social budget.

• Utilize Instagram, Facebook, Twitter and Hootsuite.

• Monitor and respond to comments on all social media mediums, including Yelp and Google.

• Assist with management of sister property's social media accounts, in conjunction with the PR Director.

• Oversee Center website, including tenant sales, events, job opportunities and special hours, plus ensure all information is consistent, correct, and updated as needed.

• Create, manage and send customer email marketing messages.

• Assist Marketing Director with event execution, including some evenings and weekends onsite. Lead creation and posting of event listings on both center and 30+ local websites.

• Complete monthly reporting related to social, website and center traffic.

• Create retailer surveys and summarize results for events, marketing, etc.

• Procure store participation in Center events and promotions.

• Manage contests, promotional campaigns and other marketing initiatives as directed.

• Responsible for updating and scheduling the Center's LED advertisements.

• Responsible for maintaining the Center's LED sign and coordinating repairs with the Operations Director and remote technicians.

• Field all incoming marketing calls and process appropriately based on job description outline.

• Coordinate and assist with Directory Kiosk and In-Center Signage. Responsible for ordering center advertising signs and positioning them around the Center. Responsible for Directory Kiosk maintenance map updates, tenant names, etc.

• Assist management team with tenant and customer relations and communicate all areas of concern to the Marketing Director and General Manager. Send communication to Center tenants, with input from Management team.

• Serve as local photographer for small events, vacant spaces, etc.

• In the future, manage local tourism through partnerships with local hotels.

• Perform special projects or other duties as assigned by leadership.

EDUCATION and EXPERIENCE:

• Bachelor's degree (BA/BS) from a four-year college or university.
• A minimum of 2 years of related Marketing experience and/or training preferred.
• Experience with influencer marketing is preferred.

OTHER SKILLS and/or ABILITIES:

• Ability to communicate and effectively interact with co-workers, managers, and the general public sufficiently to exchange or convey information and receive work direction.
• Requires a high level of commitment to customer service.
• Demonstrate ability to work well in a timely manner with a proactive approach to unusual occurrences.
• Must be able to work independently and take initiative.
• Requires good organizational and leadership skills, attention to detail and openness to new ideas and procedures.
• Extensive experience with MS Office applications is required.
• Experienced with social media management, especially Instagram.

While performing the duties of this job, the employee is frequently required to sit for long periods of time; walk and stand; use hands and fingers to operate keyboards, printers, fax machines or other office equipment; hearing and speech to communicate in person and over the telephone and/or radio; vision to read printed material and a computer screen; lift and/or move up to 25 pounds and heavier weights with the use of proper equipment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Outlets at San Clemente is an Equal Employment Opportunity employer committed to fostering, cultivating and preserving a culture of diversity and inclusion. We embrace and encourage our employees' differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status and other characteristics that make our employees unique.