Digital Media Program Manager

We have partnered with our client in their search for a Digital Marketing Program Manager for Digital Media & WOM (Word of Mouth: Referral and Advocacy). This role will partner with the extended Digital Media & WOM team to lead program management and prioritization between the channel, internal marketing strategic partners and external agencies and vendors/publishers to ensure holistic campaign integration and drive best possible customer marketing experiences and business performance outcomes.

This role is unique, as it will provide an opportunity to further build marketing skills in integrated media and to drive program management, sitting on an award-winning marketing team. The Marketing Program Manager III will lead by proactively managing the Digital Media channel and related programs of WOM to partner with key stakeholders and drive focused, prioritized, and efficient workstreams, while identifying roadblocks and making recommendations on how to resolve quickly and efficiently. The Marketing Program Manager III will report to the Group Marketing Manager of Digital Media based in San Diego, CA. The role will support the extended Digital Media Leadership team.

This role is ideal for someone who is customer obsessed and is a rock star at organization and helping teams execute plans. The Marketing Program Manager III will have a passion for process, details, prioritization and thrives in an extremely fast-paced, agile, and matrixed team environment with multiple stakeholders.

Responsibilities:

Program Management

• Management of complex and fast-paced digital marketing programs to successful delivery (on time, on budget, meeting requirements, and achieving stated business and technical outcomes) - this involves partnering across the extended team to understand and navigate varying goals, needs, deliverables, timelines, processes, resources and technologies including, but not limited to: media, creative, and martech in order to track and help facilitate meeting business objectives.
• Ability to drive effective communications across all stakeholders, partners, team members to facilitate optimal collaboration and visibility, and accelerate decision-making for Digital Media and WOM
• Ability to identify, track and manage issues and risks consistently, transparently, and accurately. Be bold and take immediate action to mitigate or remove them effectively.
• Establish strong relationships internally and externally to facilitate successful outcomes.
• Create clearly understandable and actionable success criteria, objectives, and requirements and communicate them to the team(s)
• Demonstrated ability to influence at the mid manager and higher level within a matrixed environment.
• Marketing Program Management knowledge, project/program framework best practices, marketing tools, and techniques. Using knowledge to innovate, refine and build Digital Media and WOM operations within the team and beyond.
• Strong Program Management leadership experience, including 3-5 years leading programs. Schedule management experience required.

Digital Media, Brand Advocacy and WOM Program Management

• Own Digital Media team operations E2E and provide ongoing support to the channel team by driving and facilitating various meeting agendas, invites and program related requests with and within agency and team marketing management systems.
• Own the agency media and creative prioritization and timelines in partnership with the extended team: creative and media drivers, as well as DM leadership and extended team (data and enablement, analytics, etc) and manage the internal team resource management process to understand the needs and capacity of the team. Represent within the internal marketing program management, and related strategic agency and vendor workflows to ensure channel prioritization alignment with business requests.
• Accountable for proactive program management that manages to all the details, solving across the Digital Media and WOM team to manage to the short and long term, as well as to efficiently support team prioritization and allocation, plus collaborate with vendors and agencies in management of co-dependent timelines.
• Be the liaison with other program management and design program management organization key stakeholders to ensure coordination and alignment with the internal org and the team for project related requests and team design needs. Requires entering JIRA, MPM and business-related requests on an ongoing basis.
• Provide ongoing PM support across Digital Media, and WOM. This includes, but is not limited to, assisting in driving projects as needed, in cross team coordination, campaign and creative launches, data and analytics requests, end of month budget reconciliation, meeting coordination, and driving projects with outside vendors and agencies.

Program Deliverables

• Develop a high-quality project/program management plan(s) that supports the Digital Media and WOM Team stakeholders and agencies in driving priorities to completion.
• Team allocation & reporting set up to help manage workload across the team.

● Extreme ownership to manage the program/project operating rhythm.
● Track risks and issues and work with stakeholders to determine response plans.

• Use data to assess progress to plan and communicate progress to stakeholders.
• Manage timeline and facilitation of approvals needed to ensure the Digital Media and WOM Leadership Team are aligned to the driver and business recommendations.

Education & Work Experience:

• A./B.S. in Communications, Marketing, similar disciplines, or equivalent experience
• 5-7+ years of channel marketing experience in one or more of the following (Display, Mobile, Programmatic or similar Digital experience)
• Superb program management skills with superior attention to detail (Project Management Certification a plus)
• Clear problem solver, communicator, and fast learner
• Prior advertising agency experience a plus
• Agile training and experience preferred.
• Ability to work in a hybrid role 2x/wk in office

Title: Marketing Program Manager | Digital Media & WOM

Location: San Diego, CA Hybrid - OnSite 2 Days per week

Client Industry: Financial Software

Reference ID: 1663830

About Korn Ferry

Korn Ferry unleashes potential in people, teams, and organizations. We work with our clients to design optimal organization structures, roles, and responsibilities. We help them hire the right people and advise them on how to reward and motivate their workforce while developing professionals as they navigate and advance their careers. To learn more, please visit Korn Ferry at www.Kornferry.com