Marketing and Communications Manager

Job Title: Marketing and Communications Manager

Reports To: VP of Mission Advancement

Status: Full-time, exempt

Location: SC, remote work available

Job Summary: The Marketing and Communications Manager is accountable for coordinating and implementing marketing, communication, PR, creative services, digital marketing, and brand development strategies for Make-A-Wish South Carolina.

Responsibilities:

• Develop, manage, and execute marketing plan and budget.
• Develop and implement a structured annual marketing plan to reach target audience, including (but not limited to) creating collateral, messaging, social media, advertising, public relations and Communications and traditional media with a vision and path to larger 3-year plan.
• Provide data analytics and regular reporting to track, monitor and inform marketing strategy and outcomes across all channels.
• Design MAWSC collateral in-house as appropriate and ensure branding and materials are current.
• Digitize all marketing collateral materials to latest digital delivery methods and technologies for ease of messaging and enhanced user/intended audience experience.
• Oversee all project management workflow of marketing department including creative requests, campaign development, etc. Meticulously manage the production calendar and associated deadlines.
• Plan, oversee, and manage for budget for general marketing, events marketing, stewardship, advertising and general communications.

Internal and External Communication Management:

• Lead public relations strategy.
• Draft and execute press releases, media alerts and various announcements, coordinate media activities.
• Facilitate additional media and marketing communications in support of all initiatives.
• Serve as primary point of contact for all chapter media activities.
• Write, review, and edit internal and external communications to ensure consistency among various stewardship materials and organization messaging.
• Create and deploy emails to constituency groups through email platforms.
• Oversee social media content / calendar strategy and project management.
• Maintain organization website as the central source of information, consistently updating content, links, etc.

Communication and Marketing Support for Chapter:

• Liaise with outsourced partners to manage video production, graphic design, campaign-specific outreach, and media partners.
• Negotiate all media contracts, promotions, advertising buys.
• Assist all departments and event teams with specific Marketing and communication needs. Lead staff in efficiency, effectiveness and brand compliancy in promotional materials and media exposure.
• Own and reinforce Make-A-Wish brand and policies, acting to achieve consistent brand voice, vision, and aesthetic.

Collaborate with Make-A-Wish America and Community Partners:

• Serve as chapter liaison with MAW national public relations and marketing team to submit compelling wish stories for use in promotions, sponsorships, etc.
• Liaise with MAW National Marketing team on Integrated Fundraising Messaging deployed through e-mail, etc.
• Liaise with printer companies on all organization projects ensuring compliance with Governing Policies, Performance Standards and Guidelines and Brand Standards.

Position Qualifications

• Bachelor’s degree or minimum three-years marketing experience
• EXCEPTIONAL written communication skills, both spelling and grammar, to draft and edit clear, persuasive, original copy.
• Must be self-motivated, creative, detail-oriented, and excel in problem-solving skills.
• Demonstrates planning and organization through (1) Integrating effective/smooth change; (2) prioritizing work activities; (3) setting measurable goals and objectives; (4) effective time management.
• Fosters excellent quality work by identifying and adopting best practices and ensuring that all written work reflects positively on the MAW brand.
• Ability and willingness to work flexible hours, including evenings and weekends as required.
• Ability to connect with people and engage others in the mission of the organization.
• Strong social media knowledge in our primary channels: Facebook, Instagram, Twitter, Linked In
• Excellent computer skills required (Word, Excel, PowerPoint)
• Knowledge of design programs (Adobe InDesign, Illustrator, Photoshop)
• Photography experience preferred to identify and capture marketable moments.

EQUAL EMPLOYMENT OPPORTUNITY Make-A-Wish South Carolina is firmly committed to ensuring equal employment opportunity for every employee and applicant for employment. The Foundation does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. This policy applies to all employment practices, including recruiting and hiring, training and development, compensation, and benefits, working conditions, discipline, and termination, as well as all other privileges, terms and conditions of employment. In addition, Make-A-Wish South Carolina will provide reasonable accommodations for qualified individuals with disabilities.

Job Type: Full-time

Pay: $50,000.00 - $64,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Application Question(s):

• 1. The compensation range for this position is $50,000 to $64,000 annually and is commensurate with experience. Does this meet your salary expectations?
• 2. Describe a specific project that you have planned and implemented from beginning to end. What were your biggest successes and what obstacles did you overcome?
• 3. What do you consider your biggest marketing or communications success to be? Describe your role, your process, and the outcomes.
• 4. What do you consider your greatest strengths to be? How have you utilized these strengths in your work?
• 5. Do you consider yourself to be more detailed oriented or big picture focused? Explain.
• 6. The Make-A-Wish South Carolina headquarters is in Greenville, SC; however, we cover the entire state and are open to a remote work arrangement in one of our top markets (Upstate, Midlands or Lowcountry) for the right candidate. Where do you reside? If not in Greenville, are you comfortable working independently and without daily in-person interactions with colleagues? Do you have a dedicated space that is conducive to serving as your home office?

Work Location: Hybrid remote in Greenville, SC 29607