Demand Generation Manager

Summary:

As Demand Generation Manager at TruVista, you will be responsible for developing and executing multi-channel marketing campaigns to generate demand, attract potential customers, and contribute to revenue growth. You will work closely with cross-functional teams to create and implement strategies that drive brand awareness and lead generation. The ideal candidate will have a strong background in B2C/B2B marketing, a data-driven mindset, and a proven track record of successful Demand Generation campaigns.

Essential Job Functions:

• Demand Generation Strategy - Develop, execute, and continually refine Demand Generation strategies to achieve company goals, including lead generation, brand awareness, and revenue growth.
• Multi-channel Campaigns - Plan and execute multi-channel marketing campaigns, including digital marketing, email marketing, content marketing, social media, paid search, and other Demand Generation tactics.
• Lead Nurturing - Create and manage lead nurturing programs to move leads through the sales funnel, ensuring that marketing-qualified leads are handed off to the sales team effectively.
• Content Development - Collaborate with agency to develop compelling and relevant content that enhances SEO efforts and leads on our website.
• Marketing Automation - Utilize marketing automation tools to automate and optimize Demand Generation processes, segmenting leads, and personalizing communication via email campaigns.
• Analytics and Reporting - Monitor and analyze campaign performance, providing regular reports and insights to track the success of Demand Generation efforts and adjust strategies accordingly.
• Budget Management - Co-manage the Demand Generation budget (with VP), ensuring cost-effective allocation of resources and a positive return on investment.
• Collaboration - Collaborate with sales, product, and marketing teams to ensure seamless integration of Demand Generation efforts with the overall marketing strategy.
• Market Research - Stay up to date with industry trends, competitors, and market conditions to identify opportunities for Demand Generation.

Knowledge, Skills and Abilities:

• Customer Service - Effectively manages difficult or emotional situations, solicits feedback to improve service, and meets commitments.
• Interpersonal Skills - Focuses on resolving conflict vs. blaming others, maintains confidentiality, and is open to coaching and new ideas.
• Communications - Speaks clearly and persuasively in both positive and negative situations, listens and gets clarification, and responds well to questions. Able to compose professional business correspondence.
• Teamwork - Provides and welcomes feedback, contributes to a positive team spirit, and supports team member efforts to succeed. Comfortable working with Sales, Marketing and Finance leaders and their diverse needs.
• Leadership - Inspires and motivates others to perform well, provides vision and inspiration to peers, and gives appropriate recognition to others. Exhibits sound judgment, makes good decisions, and is willing to learn.
• Organizational Support - Follows policies and procedures and completes administrative tasks correctly.

Knowledge, Skills and Abilities – Continued

• Planning and Organizing - Strong project management skills with ability to meet deadlines while juggling multiple priorities. Prioritizes and plans work effectively and uses work time efficiently. Detail-oriented with a strong need to “get things right”.
• Interpretation - Able to read, analyze, and interpret instructions, contracts, policies, documents, and regulations.
• Professionalism - Maintains a professional appearance. Approaches others in a tactful manner, reacts well under pressure, and treats others with respect and consideration regardless of their status or position. Accepts responsibility for own actions and follows through on commitments.
• Office Technology - Highly skilled with Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint and Teams.

Qualifications:

• 5+ years of experience in B2C Demand Generation or related roles in the telecommunications or technology industry.
• Business or Marketing degree is preferred.
• Proven experience with marketing automation tools and CRM systems.
• Creative thinking and a willingness to experiment with new demand-generation techniques.
• Knowledge of telecommunications industry trends and technology is a plus.