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SalarySince 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
What role will you play? How will you make history with Campbell’s? Apply today!
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
The shopper’s journey to purchase is a rapidly changing experience as the shopping environment evolves with new retail platforms and opportunities to grow, all of which require a seamless experience and voice to meet that shopper’s needs. In order to meet this changing landscape, Campbell’s has created a hybrid team of talent of Shopper and Omni Channel marketers (with eCommerce skills) to lead the strategic communication approach and in-store /digital store activation as one Omnichannel structure with which to speak to retail and the shopper. As the Shopper/Omni Channel Marketing Lead for our Walmart business, you will be responsible for the total Campbell Snacks portfolio at Walmart. You will lead the Shopper / Omni in-store conversion and online communications, supporting the Campbell’s Walmart sales team. You will be a member of the Shopper/Omnichannel Marketing HQ Leadership team and the Walmart customer leadership team. You will be responsible of managing our Walmart shopper/omnichannel marketing strategy, elevating our business partnership, and helping to build a long-term sustainable growth strategy using all path-to-purchase conversion drivers (digitally and in-store) for joint business success. Along with the growth of grocery pickup models and online sales, in-store activation remains a crucial point in the path-to-purchase so you will lead the development of attention-grabbing retailtainment events, merchandising including point-of-sale materials (e.g., shelf-talkers, shippers, display POS) and innovative ideas, collaborating with Walmart to intercept and impact buying behaviors.
Critical to the success of this position is a deep knowledge and strong relationships with Walmart and Walmart Connect and proven strategic abilities. You will be part of the Omnichannel center of excellence for Campbell’s ongoing shopper/omnichannel transformation at Walmart. In order to achieve your objectives, you must utilize strategic thinking to create joint business plans, influence internal stakeholders, and solve increasingly complex customer challenges with regards to the evolving shopper landscape. There is high collaboration required for this integrated role so you will also work closely with other Insights, Sales, Revenue Growth Mgt. as well as our retail partners to bring compelling guidance around maximizing traffic, conversion and growth across our Snacks category.
RESPONSIBILITIES:
- Alongside CVP, be the internal and external team of Campbell Snacks Shopper/Omnichannel team at one of the country’s most critical and fastest growing Omnichannel retailers.
- Expertly build and execute fully comprehensive programs (in-store and online) with key success objectives to both customer and Campbell Snacks stakeholders.
- Direct the budget of onsite investment, in-store activation, and achieve the growth AOP goals alongside the customer team.
- Execute strategic Omnichannel vision and breakthrough thinking alongside the retailer on how to drive combined goals, growth and shopper conversion.
- Lead the agency team to drive digital marketing and in-store activation.
- Demonstrate strong shopper marketing and omni-commerce knowledge
- Utilize strong communication with all stakeholders regarding customer planning, budget management, go-to-market executions, and measurement reporting.
- Effectively manage the budget against the Omnichannel opportunities.
- Proactively share best practices with peers.
- Develop collaborative partnerships externally with Walmart Connect (Team Lead and executional partners).
- Support CVP with driving integration with category management, sales, marketing, supply chain and ecommerce team.
REQUIREMENTS:
- Bachelor’s degree and 5 - 7 years of commercial experience.
- Prefer experience in “Fortune 500” company, or in the CPG or Beverage related industries.
- Prefer previous successful experience with Walmart.
- Ideal candidate will have digital and/or shopper experience
- Well organized, disciplined planner and leader of change.
- Demonstrated teamwork skills, exhibiting a high degree of drive, passion and energy and the ability to consistently produce results.
- Effective people/agency manager
- Innovative and creative thinker and problem solver who can manage the details without losing sight of the goal.
- Strategic thinker with strong organization and communication skills.
- Must be completely PC proficient, able to develop his/her own oral and visual presentations, spreadsheets and general correspondence.
#LI-Hybrid
ACR
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$85,900-$140,800 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion, or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.
