Manager, Integrated Marketing

AVIAns - yes, that's what we call ourselves - are curious people. That's how we built a wealth of knowledge around digital transformation. We talk to all of our 60+ health systems and hundreds of digital health companies each month and we ask questions. We embed ourselves in the work. We ask more questions. Then we bring all of that intel to our partners to accelerate learning and meaningful action for you. 

Health systems that embrace digital as a key to transform their clinical, operational, and consumer-facing strategies stand to benefit from $400M in annual value versus those who stick with the status quo. 

AVIA advances digital transformation in healthcare through leading market intelligence, performance analytics, and advisory services that accelerate the operational, clinical, and consumer strategies deployed at health systems. With a national network of 60 health systems - comprising 500 hospitals - relationships with thousands of digital health companies, and more than a decade of digital health experience, AVIA de-risks, accelerates, and reduces the cost of digital transformation. 

Our health system membership help the health system leaders manage the steps of a holistic process of digital transformation through: 

- Stakeholder engagement and change readiness 

- Enterprise digital strategies  and a strategic plan 

- Clear governance and operating models 

- An actionable roadmap 

AVIA Marketplace is where health systems select tech. On this platform, health systems can review and shortlist solutions that will help drive their enterprise strategies. Through AVIA Marketplace, we work with digital health companies to ensure they are meeting the needs of, and reaching, health systems that need their solutions. 

We are collaborative. Across AVIA and with our network of health systems, digital health companies, and industry partners, we are constantly connecting people. Want to know another health system leader who recently built a command center? Let us introduce you. Are you wondering how you should be thinking about Virtual Nursing or Generative AI? You aren't the only one; we built Forums so our health system partners can get the value of the experts and peers in our network. 

We are committed to driving healthcare transformation. With deep experience within health systems and digital health companies, as well as backgrounds in health equity, care transformation, operations, and consumerism, we believe digital as the key enabler to health systems' success in the future. 

AVIA is committed to infusing Diversity, Equity, Inclusion, and Belonging (DEIB) into our culture and our work. AVIA's vision is to relentlessly build a more diverse, inclusive, and equitable community leading the country's digital healthcare transformation.

The Integrated Marketing Manager at AVIA is a key player in our dynamic team, focused on crafting and executing targeted go-to-market materials. In this role, you will delve deep into understanding the impact of various marketing programs, strategies, messaging, and content throughout the customer journey. Your primary goals will be to accelerate purchasing decisions and support the complete customer lifecycle and to support the continuous presence of our expertise and insights in the market.

Your Zone of Genius will be...

• Developing and executing Integrated Marketing communication strategies tailored for each customer segment, emphasizing customer engagement, acquisition, and retention. Competencies should be well-rounded for copywriting, basic design (e.g., Canva), and social media. 
• Leading the planning and execution of end-to-end cross-touchpoint marketing plans, utilizing paid, owned, and earned channels for new customer acquisition, retention, and account-based marketing. Defining KPIs and monitoring performance in Pardot and CRM. 
• Establishing transparent communications and providing ongoing direction and governance in Integrated Marketing programs for the broader team. Collaborating effectively with both internal and external partners.
• Serving as point-of-contact for marketing requests, both internal and external. Triaging requests and coordinating action plans. 
• Providing internal design and copywriting support to team members (e.g., delivery team slide decks, etc.), as needed. 
• Directing efforts of contractors/agencies
• Upholding team and brand standards in all media.

Minimum Qualifications:

• Bachelor's degree
• 5+ years of experience working in a marketing department, either in-house or with an agency supporting corporate clients.
• Previous experience in the healthcare industry necessary, with the primary customer as a health system, payer, or life sciences a plus. 
• Experience with marketing strategies and digital marketing automation and CRM platforms (e.g., Pardot, Salesforce). 
• Familiarity with, and interest in growing proficiency in, digital advertising platforms (Google Ads, Facebook, LinkedIn, etc.).
• Experience coordinating multichannel campaigns and developing the marketing materials to support those campaigns (including sales enablement, social, thought leadership, email, etc.). 
• Basic design skills for marketing collateral (e.g., Canva or other).
• Highly collaborative team player with a passion for marketing, innovation, and creative excellence.
• Excellent written, verbal, and presentation skills.
• Ability to manage multiple priorities in a fast-paced environment.
• High attention to detail.Data-driven and creative, with the ability to balance the two for maximum results.

Preferred Skills:

• Understanding of SEO principles. Ability to design, execute, and iterate on SEO strategies.
• Strong analytic skills with the ability to draw meaningful insights from the metrics to inform current and future strategies.

You're excited about AVIA and this opportunity because...

• You want to make an outsized investment of your time and talent in a growing company, and for that, be paid well, and enjoy great benefits.
• We are different.  We are a successful, well-funded, fast-growing company that still prides itself on our start-up values...like agility and risk-taking and celebrating (big wins, our diversity, and simple pleasures, like National Chocolate Lovers Day).  We have enough infrastructure that every day isn't a fire drill. 
• We do work that matters-a lot-making exciting things happen in healthcare at a moment when exciting things really need to happen:  creative destruction of failed systems and blossoming of more efficient alternatives that create better experiences and win-for-all outcomes.
• We are each allowed to be-expected to be! -creative daily.  You've noticed-and appreciate-that we are genuinely committed to our Members and mission.  It's not just lip service to build a company.
• You think we seem like cool, committed, smart people.  And with all due humility, yes, we really are. Passionate, practical, high-achieving and results-oriented, we also love to laugh, spitball big ideas, celebrate shared success, and share funny, embarrassing stories about our family members. 

We're excited about you because...

• We are parched for your Zone of Genius at this moment in our growth and development. 
• You have a bias to action, prize results over activity, value speed to market, and strive for efficiency. 
• You thrive in situations with big opportunities and limited direction.  They bring out your best talents to create, solve, own, guide, drive and stretch yourself and others.
• You share our intense curiosity about the impact of technology on our world, and want to bring that lens to bear on making a significant positive difference. Even though your native language is systems and data, you understand that when it comes to health care, behind every trend line and data point is a real person, and n=1.

- Health Care Plan (Medical, Dental & Vision)

- Retirement Plan (401k, IRA)

- Life Insurance (Basic, Voluntary & AD&D)

- Paid Time Off (Vacation, Sick & Public Holidays)

- Family Leave (Maternity, Paternity)

- Short Term & Long Term Disability

- Training & Development

- Work From Home

- Free Food & Snacks

- Wellness Resources

AVIA runs the nation's leading network for health systems seeking to innovate and transform through digital strategy. The  AVIA Innovator Network brings together action-oriented health systems to solve pressing challenges that are ripe for digital innovation. Network members collaborate on strategic initiatives like consumer engagement and post-discharge success. With AVIA's rigorous process and the power of collaboration, members identify, deploy, and scale the best digital solutions to achieve financial and clinical impact. The result? Health systems accelerate their pace of transformation - moving faster with greater confidence. Learn more at  aviahealthinnovation.com. Follow us on  LinkedIn and  Twitter.