Address
Form of workCompany Description
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
Job Description
As the Director of Integrated Global Marketing Campaigns, you will play a pivotal leadership role in reimagining our global campaign marketing strategy. You will collaborate across the organization - sales, web, marketing ops, media, and brand/industry/recruitment/product marketing - to develop a holistic, end-to-end growth strategy. You are fluent in building and managing campaigns across various channels from social, SEM, display, to drive revenue/lead conversion and increase ROI. You possess a deep understanding of how to identify marketing performance issues by analyzing data and using those insights to optimize campaign performance.
In this role, you will act as both a player and as a coach. You will create and share an Integrated Marketing campaign vision and strategy and then coach a large team of diverse campaign managers towards your set strategy. You will be responsible for defining team structure - including hiring new talent, retaining existing talent, and nurturing junior talent.
The right person is also well versed in MarTech strategies and knows how to harness the power of technology to build a seamless, personalized user journey. This person understands the importance of both a digital and traditional multi-channel approach but is also not afraid to try new marketing tactics in the spirit of growth.
This role requires a growth mindset - someone who is constantly consuming and understanding audience insights, buyer trends, data forecasts, and market research- in the effort to build the best possible campaign journey and experience for our audience. This person is a self-starter, motivated and a natural collaborator. This person is not afraid of the white space and instead energized by "uncharted waters."
Your Impact:
• Partner across the organization - sales, web, marketing ops, media & brand/industry/recruitment/product marketing to develop a holistic, end-to-end performance marketing vision and strategy
• Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy
• Re imagine our company's performance marketing strategy from:
• How we build an execute campaigns
• How we go to market across various channels
• How we leverage and integrate MarTech tools
• How we personalize our customer messaging
• How we test new channels and technology in order to stay relevant
• How we use data to define campaign ROI / success
• Drive exponential growth and revenue for a leading digital transformation partner
Qualifications
• Extensive experience in B2B digital marketing with a focus on performance & global integrated Marketing Campaigns
• Proven track record of successfully building and launching Integrated Global Marketing Campaigns. Ability to translate audience and data insights into meaningful strategies that drive lead conversion and company revenue, preferably at a Fortune 100 company
• Experience building, leading, and retaining a team of campaign managers. Strong emotional intelligence - models' empathy and leads with passion.
• Exceptional collaboration skills - can skillfully coordinate and problem solve across cross-functional teams and fosters highly productive local and global relationships
• Strong understanding of the digital channel ecosystem and how to partner with marketing ops, paid / social media, and web to develop unique amplification opportunities that grow brand value and relevance
• Experience with managing and analyzing customer databases to optimize segmentation and personalization marketing efforts
• Strong understanding of CRM / Salesforce and marketing automation platforms / Pardot.
• Strong business acumen and strategic thinking - ability to adjust strategies based on performance results
• Experience managing contractors, vendors, and media agencies.
Additional Information
Pay Range: $129,000 - $185,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
Benefits of Working Here:
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value.
Job Description
As the Director of Integrated Global Marketing Campaigns, you will play a pivotal leadership role in reimagining our global campaign marketing strategy. You will collaborate across the organization - sales, web, marketing ops, media, and brand/industry/recruitment/product marketing - to develop a holistic, end-to-end growth strategy. You are fluent in building and managing campaigns across various channels from social, SEM, display, to drive revenue/lead conversion and increase ROI. You possess a deep understanding of how to identify marketing performance issues by analyzing data and using those insights to optimize campaign performance.
In this role, you will act as both a player and as a coach. You will create and share an Integrated Marketing campaign vision and strategy and then coach a large team of diverse campaign managers towards your set strategy. You will be responsible for defining team structure - including hiring new talent, retaining existing talent, and nurturing junior talent.
The right person is also well versed in MarTech strategies and knows how to harness the power of technology to build a seamless, personalized user journey. This person understands the importance of both a digital and traditional multi-channel approach but is also not afraid to try new marketing tactics in the spirit of growth.
This role requires a growth mindset - someone who is constantly consuming and understanding audience insights, buyer trends, data forecasts, and market research- in the effort to build the best possible campaign journey and experience for our audience. This person is a self-starter, motivated and a natural collaborator. This person is not afraid of the white space and instead energized by "uncharted waters."
Your Impact:
• Partner across the organization - sales, web, marketing ops, media & brand/industry/recruitment/product marketing to develop a holistic, end-to-end performance marketing vision and strategy
• Lead and manage a diverse and hybrid performance marketing team specializing in campaign/demand generation strategy
• Re imagine our company's performance marketing strategy from:
• How we build an execute campaigns
• How we go to market across various channels
• How we leverage and integrate MarTech tools
• How we personalize our customer messaging
• How we test new channels and technology in order to stay relevant
• How we use data to define campaign ROI / success
• Drive exponential growth and revenue for a leading digital transformation partner
Qualifications
• Extensive experience in B2B digital marketing with a focus on performance & global integrated Marketing Campaigns
• Proven track record of successfully building and launching Integrated Global Marketing Campaigns. Ability to translate audience and data insights into meaningful strategies that drive lead conversion and company revenue, preferably at a Fortune 100 company
• Experience building, leading, and retaining a team of campaign managers. Strong emotional intelligence - models' empathy and leads with passion.
• Exceptional collaboration skills - can skillfully coordinate and problem solve across cross-functional teams and fosters highly productive local and global relationships
• Strong understanding of the digital channel ecosystem and how to partner with marketing ops, paid / social media, and web to develop unique amplification opportunities that grow brand value and relevance
• Experience with managing and analyzing customer databases to optimize segmentation and personalization marketing efforts
• Strong understanding of CRM / Salesforce and marketing automation platforms / Pardot.
• Strong business acumen and strategic thinking - ability to adjust strategies based on performance results
• Experience managing contractors, vendors, and media agencies.
Additional Information
Pay Range: $129,000 - $185,000
The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.
Benefits of Working Here:
- Flexible vacation policy; time is not limited, allocated, or accrued
- 16 paid holidays throughout the year
- Generous parental leave and new parent transition program
- Tuition reimbursement
- Corporate gift matching program
As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.
