Social Media Associate

GENERAL DESCRIPTION:
The Social Media Associate will be a quick and creative thinker and a strong and detail-oriented online writer, someone who is the first to know about the latest Social Media trends, platforms and technology. The Social Media Associate can produce clever and eye-catching graphics and videos on deadline and understands how to leverage analytics to optimize digital strategy and hit key metrics.
RESPONSIBILITIES

• Generate, curate, and publish daily content on organization’s Social Media platforms that align with Public Citizen’s digital goals and build the organization’s brand.
• Create original memes, graphics, videos and various digital products that amplify and increase the virality of Public Citizen’s digital content.
• Work closely with Public Citizen’s digital team to implement Social Media strategies that hit target metrics and make demonstrable impact.
• Implement a data-first approach by tracking, reporting and leveraging analytics to assess success and optimize campaigns.
• Closely monitor, report on and respond to breaking news, developing stories that involve Public Citizen work areas, and trends in the Social Media landscape.
• Fulfill Social Media requests from departments and teams.
• Perform research on benchmark trends and audience demographics and preferences.
• Work with Public Citizen departments and cross-organizational coalitions to develop joint strategies and content for Social Media campaigns.
• Co-manage Public Citizen’s Social Media calendar with the digital team.
• Coordinate trainings with departments within Public Citizen on best practices for Social Media.
• Write scripts, film, and edit compelling Instagram reels and TikTok videos to elevate organizational priorities and brand.
• Co-manage the communications department internship program.
• Review and edit content from staffers’ personal accounts as needed.
• Manage organization’s TikTok account and interact with other pages and comments through text or video response as needed.
• Manage influencer outreach database and execute targeted outreach to organizations, influencers, and politicians to elevate Public Citizen’s content.
• Represents organization through dynamic video content on Tiktok and Instagram.
• Other duties as assigned.

REQUIREMENTS
Education and Experience
At least three years of experience in digital communications or digital organizing. The ideal candidate will have a proven track record of creating high-performing Social Media content, preferably in an advocacy, policy or political context. Prior experience working with analytics desired. Experience in progressive political communications desired.
Knowledge and Skills
We seek someone with:

• A strong knowledge of Social Media platforms, etiquette and trends
• A deep understanding of the digital progressive landscape
• Proficiency in Adobe Creative Suite and graphic design
• Experience with Google analytics and Social Media analytics
• Experience with Social Media management tools and content management systems
• Superb attention to detail and strong analytical skills
• An ability to synthesize and effectively communicate information on complex topics
• Proficiency in WordPress
• Excellent copywriting skills
• Experience managing projects and stakeholders
• Knowledge of SEO, HTML and CSS (not required, but a big plus)

SALARY AND BENEFITS:Competitive salary between $62,900 and 91,016 dependent on relevant experience and qualifications and generous benefits package. Public Citizen staff are represented by SEIU Local 500 and our salaries are set according to our collective bargaining agreement. Public Citizen does not negotiate salaries.

• Great medical and dental coverage, including full coverage for children
• Three weeks paid vacation for new employees, plus five personal days
• 401K plan with a 5% contribution from PC after one year of employment
• 12 weeks of paid parental leave after one year of employment
• Sabbatical after 10 years of employment
• Student loan reimbursement program

TO APPLY: Send cover letter, resume, and references to Omar Baddar at obaddar@citizen.org. Please include your last name and the position for which you are applying in the subject line of your email and in the filenames of attachments.
Public Citizen is an equal opportunity employer. People of color, women, LGBTQ+ candidates are encouraged to apply. Public Citizen employees are proud members of SEIU Loc al 500.

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