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Form of workAre you ready to take your sales leadership to new heights amidst stunning mountain views and an active outdoor lifestyle? WBIR, TEGNA's NBC affiliate nestled in the vibrant college football town of Knoxville, TN, is seeking a dynamic Local Sales Manager to join our team.
Imagine waking up to breathtaking mountain scenery every day, fueling your passion for living life to the fullest while leading a talented sales team. At WBIR, our commitment to the community goes beyond business-it's about embodying our Straight from the Heart ideology in everything we do.
We're on the lookout for an experienced sales leader who shares our unwavering dedication to integrity, sincerity, honesty, and compassion. If you're ready to make an impact ethically, drive revenue growth, and immerse yourself in a thriving culture, this opportunity is tailor-made for you.
Seize the chance to combine your professional expertise with an unparalleled lifestyle in one of the most picturesque regions of the country. Knoxville, known for its stunning natural beauty, also offers an affordable cost of living, enabling you to fully embrace the area and its opportunities. Join WBIR in Knoxville, where very day, you can make an impact with your team and community!
The Local Sales Manager (LSM) is responsible for growing market share and creating brand new TV/Digital business opportunities. As the LSM, you will manage and develop the Account Executives and Account Managers on the sales team and develop strategies to win over clients within the market. You will oversee performance and hold your team accountable for the achievement of their individual goals to achieve the collective objectives for both television and digital.
This role reports to the Director of Sales.
Responsibilities
- Recruit, retain and effectively train 'A' sales and support talent for your team on how to sell TV and TEGNA's large portfolio of digital products.
- Lead and develop a team of direct reports consisting of Account Executives, Account Managers and manage a handful of dotted line reports.
- Supports sales staff with ride along coaching, participating in client meetings, developing proposals and other aspects of the full sales process.
- Identify market potential through lead generation and qualification.
- Accurately identify, monitor, and forecast sales and marketing trends for key business segments, and complete appropriate reports as needed.
- Develop sales strategy for your team and everyone on the team to reach or exceed revenue goals for the station.
- Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
- Develop creative ideas that improve the company's competitive position and the bottom line.
- Develop strong relationships with local clients, manage key local accounts with your team and ensure top-shelf service is provided to all accounts.
- Review and adjust metrics to monitor sales/market share changes.
- 5 to 7 years of successful broadcast TV sales and account engagement experience. with 2 years of team management experience.
- Track record of successfully achieving or exceeding sales goals in the broadcast TV industry within fast-changing, dynamic environments, spanning all the facets of marketing solutions from linear TV to digital, including OTT.
- Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
- Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
- Strong presenter and communicator with internal and external customers and partners.
- Possess the ability to build inclusive and positive work culture to foster success for the sales team.
- Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, Matrix, Media Monitors, Tableau, and qualitative data.
- Ability to handle multiple tasks and projects effectively under deadline pressure, with accuracy, and promptly adapt to changing priorities and goals.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
www.TEGNA.com
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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