Lead Director, Digital Commerce Marketing & Customer Growth Strategy

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
Our Customer Success and Growth Organization is at the heart of our customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment.
This position will be hybrid with anticipated in office days Tuesday, Wednesday and Thursday. Candidates will be within a reasonable commuting distance to one of the following CVS HUBS:

• Woonsocket, RI
• Wellesley, MA
• Boston, MA
• New York, NY

The CVS Front Store Marketing strategy team drives the strategic roadmap, prioritization, and execution of marketing strategies, campaigns, and digital experiences that deepen relationships with our customers. We are a customer obsessed, data driven team that drives growth, deepens customer relationships, and strengthens our brand on our quest to reinvent healthcare.
We are looking for a Lead Director of Digital Commerce Marketing & CustomerGrowth Strategy to help lay the foundation for step-change growth for our digital brand. This person will be marketing strategy athlete, adept at using data & insights to inform strategies across a wide range of situations and use cases.
They will lead the creation of new, high impact digital marketing strategies to drive Customer Growth & brand equity for our eCommerce business; other projects include (but not limited to) go-to-market strategy development for a new mobile app experience, development of new digital marketing tests, and identification of high-impact technologies to increase the efficiency and reach of our digital programs, and driving digital adoption. This role has emphasis on using business & Customer insights to develop business cases and pitch new capabilities, experiences, processes, and content to help drive traffic & consideration for CVS in store & ecommerce businesses.
Specifically, the Director will be highly comfortable working in the grey and collaboration with cross-functional partners to drive change via influence. In partnership with the Brand Strategy, Digital, IT, and Creative teams, this person will start by leading the framing of our omnichannel Customer Growth marketing goals, approach, and measurement that drive increases in brand equity, awareness, consideration, traffic, and conversion/retention across digital properties. And they will flex to other digital marketing Customer Growth projects over time.
The role is well-suited for a data-savvy, curious, highly strategic marketing leader who thrives in fast moving, entrepreneurial environment, likes to learn and tackle new situations, and is looking to make a major impact at a Fortune 6 company.
This role will be directly responsible for:

• Take point on app go-to-market strategy that educates customers, engages them in our community, increase brand affinity, conversion, and traffic, and ultimately builds confidence in and preference for CVS as their trusted partner in health
• Leading the measurement & Customer data strategy that informs a broader eCommerce Marketing effort, including a framework for using search & digital customer data to inform content development
• Building strong collaborative relationships across different business units including analytics, SEO, Product, PR, creative, and external agencies and business teams during fast paced delivery cycles, and ultimately managing the delivery of a content calendar and publishing of regular content
• Flex across various digital growth initiatives as dictate by business needs, including but not limited to identifying new martech tools & processes to streamline efficiencies, partnering with creative & UX/UI on developing new digital web experiences that drive commerce, and creating new audience marketing frameworks that drives business results.
• Bringing excellence in thought leadership around digital Customer Growth, content development, customer engagement practices, measurement and process.

REQUIRED QUALIFICATIONS:

• 8+ years of well-rounded marketing and/or Customer Growth & strategy consulting experience, with a demonstrated focus on digital & analytical marketing; open to candidates with a background from consulting, digital media, digital marketing, marketing agency, startup, and brand or finance roles.
• 8+ years of high degree of data-savviness - able to size business cases and craft compelling, executive-ready narratives and back them up using robust data, as well as market size new opportunities.
• 8+ years' experience in channels that are critical to a successful content strategy, including but not limited to video, email, affiliate, SEO, influence, third party publisher partnerships

PREFFERED QUALIFICATIONS:

• 5+ years' experience in marketing strategy, digital strategy, or general strategy consulting is desirable; ability & willingness to flex across a range of digital Marketing & digital Customer Growth strategies.
• Balanced strategy & operations skillset - strategic framing is a big part, but only part, of the job; ideally the candidate is comfortable getting into the weeds to actually pilot & implement the strategies they create.
• A mixture of marketing strategy, digital, lifecycle, loyalty, and/or omnichannel marketing experience.
• Expert-level ability to crystallize ambiguous business scenarios into clear use cases, problem statements and business impact
• Experience working with highly matrixed, cross-functional orgs across data scientist, product developers, and analysts to quantify impact and drive content excellence
• A creative spirit, creative judgement, and an innate curiosity, a willingness to craft structure from ambiguity, and a keen understand on the role of the role data plays in content marketing
• High degree of confidence in building and leading project teams in a matrix environment, managing cross functional teams, including working with creative, analytics, and digital merchandising
• Expert-level communication skills & executive present, with the ability to engage the enterprise across multiple specializations with analytically-backed, compelling stories.
• Significant experience managing external agency or cross-functional partners.
• Robust knowledge of recent & upcoming trends developments in the martech, AdTech, and Digital Commerce spaces; intellectual curiosity and willingness to stay up to date and evangelize new technologies & trends.
• Experience in the retail, ecommerce, healthcare, or technology sectors preferred, though open to other industries
• Exposure to brand Marketing & social media marketing a plus
• Baseline comfort level and familiarity with content marketing partnerships & content management platform, such as but not limited to Contently, HubSpot, Sprinklr, Contentful, Adobe Experience manage, etc; ability to help in identifying and helping scope potential new content technologies

EDUCATION:

• Bachelor's degree (Business, Marketing, or related field preferred) or equivalent (HS Diploma and 4 years of experience) required
• MBA preferred

Pay Range
The typical pay range for this role is:
$100,000.00 - $227,000.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.
You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.
CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.