Junior Content Specialist

*When applying, please include a cover letter as a separate document.*
The Lash Lounge is looking for a Junior Content Specialist to create multimedia marketing assets, spanning a variety of channels-web, digital advertising, email, social, print and community marketing-and audiences, including leads, guests, members, franchisees, stylists and franchisee candidates.
This person is passionate about the beauty and self-care industries with a special emphasis on lash and brow treatments and their intersection with pop culture. They'll bring beauty category expertise and an innate knack for translating the voice of the brand to marketing materials, alongside the content manager and creative specialist, to illuminate competitive points of difference, illustrate the salon experience and humanize the brand.
This person will thrive in a remote work environment, moving quickly, thoughtfully and thoroughly to keep pace with a fast-moving industry and the demands of a growing brand.
As a team, first and foremost, in service to our franchisees, we create and optimize meaningful marketing programs that increase lead capture, sales and member retention. But we also have a lot of fun doing it. We are a team that believes in bringing your true, authentic self to work, taking and making opportunities that fill you up and move us forward.
Location: Fully remote position
Reports To: Content Manager
About The Lash Lounge
Headquartered in Ann Arbor, Mich., The Lash Lounge is a premier eyelash salon, specializing in lash extensions, lash lifts, tinting, threading and more. At The Lash Lounge, expert stylists collaborate with guests to design the perfect custom lash look, using an exclusive design technique made to celebrate and enhance their natural beauty. A luxurious and relaxing escape, The Lash Lounge cuts down on morning makeup routines and leaves guests confident that whatever the day brings them, they'll look and feel their best.
Job Responsibilities
Create

• Regularly concept, film and edit short-form video content for TikTok, Instagram Reels and YouTube Shorts.
• Regularly write educational, promotional and culture-fueled blog posts, actualizing an SEO-driven keyword strategy.
• Draft compelling copy and purposeful multimedia for use on social media platforms.
• Concept and produce Lash Lounge email newsletters and campaigns that complement overall marketing strategy and monthly content themes.
• Working with digital advertising media partners, produce and/or optimize digital ads across a series of evergreen and promo-specific campaigns.
• Ensure web standards are followed across web pages, collaborating with the content manager and graphic designer to refresh and rebuild webpages and web headers where needed.
• Produce educational and sales-driven web content as necessary, supplementary or guided by partner agencies.
• Keep Indeed and Glassdoor branded profiles up to date and respond to employee reviews on a regular basis.
• Create franchise development and internal communication pieces as needed.

Assist

• Serve as a category expert, interfacing with the training and products teams, staying up to date on beauty, lash, brow and spa industry developments, competitor positioning and announcements, and product and service releases, for the purposes of internal and external communication.
• Serve as an extra hand for the content manager and graphic designer during concepting and execution of seasonal, promotional and evergreen campaigns across all mediums.
• Monitor and respond to social media messages and comments.
• Perform keyword research to inform content generation as requested.

Qualifications

• ~1-2 years of professional writing experience, ideally in a marketing setting
• Bachelor's degree required, ideally in the communications, marketing, journalism or liberal arts
• Lives in close proximity to a Lash Lounge salon location
• Proficiency in Microsoft Word, PowerPoint and Excel
• Proficiency in filming and editing short-form video content (active TikTok and/or Instagram presence preferred - please provide in application)
• Familiarity with Canva

Skills

• Excellent writer and editor, with ability to communicate clearly, succinctly...and sometimes playfully, with mind for audience and tone
• Strong proofer
• Self-starter
• Takes initiative
• Analytical mindset
• Eagerness to learn
• Extreme attention to detail
• Excellent time-management skills
• Able to work in a fast-paced environment
• Abreast of beauty, self-care and fashion trends in pop culture
• Proactive researcher to help inform content creation

Salary

• $40,000-$45,000 (dependent on experience)*

*Salary range is fixed and does not adjust based on candidate's location.
This is a remote position.
WHAT WE DO:
The Lash Lounge is a world-class destination for semi-permanent eyelash extensions. We offer a complete menu of services, including eyelash extensions, refills, threading and more. When women visit The Lash Lounge, they enter a retreat designed to rejuvenate from the inside out, so that they can step out and face the world with confidence.
WHY JOIN OUR TEAM:
We developed a proprietary training program to provide you with the latest, most innovative lashing and guest care courses. Whether new or experienced, you'll get both intensive theory-based and hands-on education to further your professional careers.
Finessed over decades with a focus on beautiful, consistent results and the safety of our guests, our curriculum is highly regarded industry-wide and rivals the best in the business.