Intern, Marketing Analytics - Summer 2024

Do you want to work for a Championship organization? We have the job for you! The Miami HEAT Marketing division is seeking to hire an Intern, Marketing Analytics! We are looking for a tech-savvy professional with a curiosity about working alongside the Marketing Analytics team to collect and analyze pertinent digital and social media data reports and information. In fulfilling this role, the HEAT Group Marketing Analytics Intern will use data to help track digital and social media trends, campaigns, and Miami HEAT initiatives to achieve business goals.

ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.

• Assist with the creation of UTM tracking links for influencers, retail, and ticketing digital marketing campaigns.
• Generate channel-level reporting and insights for key marketing campaigns, supporting our email, paid social, organic social, and app teams.
• Manage tagging strategy for Miami HEAT social media (Facebook, Twitter, Instagram & Tik Tok) in order to generate insights across different campaigns and content series.
• Develop and distribute social media content reports
• Study trends in social media, research popular social media platforms, study emerging social media tools and observe how often those platforms and tools are used.
• Identify habits of our online customers and suggest ways to reach a broader audience

Desired Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and/or Experience:

• Self-starter with excellent organizational skills
• Strong written and verbal communication skills
• Ability to take direction, meet deadlines and balance multiple tasks
• Excellent interpersonal and time management skills
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
• Proficiency with Apple Software, Adobe Software, Canva, and Microsoft Office including Word & PowerPoint
• Expert Excel user, must be familiar with analyzing data and know how to use pivot tables
• In-depth knowledge of all social platforms including Instagram, TikTok, Facebook, Twitter, and LinkedIn required.
• In-depth knowledge of Google Analytics (UA and GA4) and Shopify Analytics. Familiarity with Google Tag Manager, PowerBI, and Supermetrics is a plus.
• Exhibits knowledge of company identity, mission, and goals.
• Must be enrolled in a college or university

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP