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SalaryDirector, Global Influencer Marketing
Calvin Klein Fragrances – New York, NY
COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.
We’re looking for a motivated Director of Global Influencer Marketing to support Calvin Klein Fragrances. In this role you will report to the SVP of Global Brand Marketing, and support with the development and execution of the Influencer Marketing and PR strategy, with a strong focus on digital and social communications to drive brand awareness and visibility. The Director will also help lead local implementation of strategies, working closely with the markets to leverage traditional and digital media, in addition consumer facing activations to inspire connections and engagement between the brands and their target audiences. The ideal candidate is at the forefront of public relations and Influencer Marketing trends and has a creative and innovative approach that can elevate traditional programming with experimental forward thinking. Additionally, the candidate should be well-versed in existing and emerging social media platforms, knowledgeable on up-and-coming influencers and media outlets, and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the fragrance category. The position requires strong administrative and communications skills, an aptitude for multi-tasking, and a team-player with a positive attitude who can effectively work across internal functions and with license partners.
THE ROLE
Your key areas of responsibility will be the following:
PR & Influencer Strategy
Manage, develop, and execute global PR & Influencers Strategies to maximize global press coverage, digital visibility, and positive consumer engagement
Collaborate with internal cross functional teams to align and execute strategies that support the needs of the business
Lead and partner with license partners to align and execute on all PR & Influencer Strategies
Provide comprehensive global communications for local markets guidance & implementation, including:
PR & Influencer Toolkits
Influencer Partnership and Social Guidelines
Editorial Press Tools/Collaterals
Event & Local Activation Guidelines
Consumer & Retail Activations
Creative Mailers
PR & Social Asset Requests
Execute and support event preparation for both global and local activations with unique points of difference leveraging campaign talent, influencers, and media partnership for in-person, virtual, and digital activations
Develop creative mailer, brand assets, and additional material to support new and upcoming launches
Talent & Influencer Relations
Lead Global Influencer Programming, identifying up and coming talent, and opportunities to extend storytelling through innovative activations
Manage and coordinate talent press days, interviews, personal appearances, and photo shoots
Collaborate and lead agency partners for execution for all influencer program and logistics
Manage talent budgets and track KPIs / reporting for all talent and influencer lead initiatives
Managerial & Client Relations
Serve as main contact for fashion house and license counterparts
Lead the IM function amongst the 360 counter parts with internal and external parties
Maintain interaction and communication with Local IM Teams
Support their PR/IM plan, events & influencers partnership programs
Obtain regular information on local initiatives
Gain alignment on programming with licensor motherhouse
Oversee day-to-day budget management and supplier payments
Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy
QUALIFICATIONS
Key Requirements
Bachelor’s degree
15+ years of relevant beauty IM / PR experience
High level of EQ as well as excellent communication and interpersonal skills
Able to communicate across the organization at all levels
Strong planning and organizational skills with a sense of priority and attention to details
Ability to demonstrate tact and discretion in preparing, disclosing and handling information of a confidential nature
Demonstrate out-of-the-box thinking in approaching new and innovative ways of executing
Has an enthusiasm to proactively present learnings and suggest new ideas
Excellent time management skills and the ability to adapt well to change and multi-task
Experience working within a global scope
Flexibility to work in a fast-paced environment
Hard-working, self-motivated and passionate about the beauty industry
Maintain a strong understanding of competitor activity and activity within the competitive beauty landscape
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
EQUAL EMPLOYMENT OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click here to review the Notification of Equal Opportunity Rights poster
Español - Por favor, haga un en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo
Base Salary Range: $150,000-$180,000 + bonus
