- Assist in the execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
- Influencer identification and outreach
- Development of campaign briefs for clients and influencers
- Creation and presentation of influencer lists for client ranking and approval
- Management of campaign tools
- Analytics and reporting for campaigns
- Invoice management and coordination
- Administrative tasks which include attending account status meetings, shipping/fulfillment, and maintaining/organizing campaign assets
30% - Reporting and Analytics:
- Work closely with team to curate, analyze, and develop post-campaign reporting, including but not limited to:
- Organization & synthesis of campaign raw data at a granular post-level
- Development of key learnings and insights from the reporting
- Development of relevant graphs and charts to illustrate campaign performance
- Maintain internal insights database (i.e. benchmarks)
- Continuous development of case studies for awards, marketing, and presentations
20% - Team Administration:
- Vetting, coordination of bicoastal vendor meetings
- Contribute to Horizon’s Influencer Marketing practice and digital experiences department
- Participate in internal brand and client meetings
- Lead and oversee influencer payments and invoicing, working with Assistant Strategist and Accounting Team to coordinate timely billing and influencer payments
5% - New Business:
- Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
- Organize, schedule, and recap brainstorms
- Assist in the development of new business proposals including but not limited to:
- Identifying sample influencers
- Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies
- Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials
- Champion digital/social influencer programs across the agency
Supervisory Responsibilities
- Passion for social media and Influencer Marketing
- Interest in talent relations, management, or digital marketing
- Strong understanding of social platforms, strategy, and landscape (Facebook, Twitter, Instagram, YouTube, TikTok, etc)
- Team player, and enthusiastic self-starter who is also extremely innovative, creative, professional and resourceful
- Familiarity with digital reporting, data, and analytics
- Ability to thrive in a fast-paced environment and handle multiple projects
- Must have strong verbal and written communication skills
- Strong collaboration skills
- Ability to manage through a high level of ambiguity to actionable recommendations/solutions
- Very proficient with Microsoft Office (Word, Powerpoint, and Excel)
- BA/BS required (Communications, Advertising, Marketing or related field)
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.