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SalaryOLAPLEX, Inc. (Nasdaq: OLPX) is an innovative, science-enabled, technology-driven beauty company. We are founded on the principle of delivering effective, patent-protected and proven performance in the categories where we compete. We strive to empower our consumers to look as beautiful on the outside as they feel on the inside. We believe every person deserves to have healthy, beautiful hair, whether they are visiting a salon or caring for their hair at home.
OLAPLEX has been able to achieve phenomenal growth and we continuously seek exceptionally talented individuals who can support our innovation and creativity. We currently operate in a fully remote environment; because of this, collaboration and flexibility are at the core of our commitment to each other and to the success of OLAPLEX.
About the Role:
The Director of Influencer Marketing will create Influencer Marketing strategy, including evergreen seeding, product launches, paid promotions, and affiliate deals. The ideal candidate is a creative thinker who is collaborative and highly passionate about identifying & building meaningful relationships with individuals that can drive brand reach through content creation, brand & product amplification, and product education & validation. This position will scale, amplify, and elevate the OLAPLEX brand across all demographics with a full funnel approach to Influencer Marketing.
- Drive development of global Influencer Marketing strategy by platform, including playbooks and best practices to amplify advocacy and support core + key launches
- Lead the US Influencer Marketing team and direct a multi-tiered, data-driven Influencer Marketing strategy for launch campaigns, ongoing seeding, and paid partnerships
- Establish division goal setting that ladders up to business objectives and consists of: competitive benchmarking, KPI measurement framework, campaign and trend tracking
- Oversee influencer GTM strategy to align with DTC and global retail calendars, product and brand launches, events, activations and other brand initiatives that require influencer coverage
- Lead external influencer agency partners responsible for execution of paid, earned and owned creator strategies
- Execute all events outreach, onboarding, sampling, gifting, and management of the influencer community
- Strategize and identify creative Influencer Marketing campaigns to support product launches and drive brand awareness and reach on Instagram, TikTok, YouTube, and other social platforms
- Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
- Hit Influencer Marketing specific KPIs, including EMV, CPA, and affiliate targets
- Manage the Influencer Marketing budget, in tandem with the program KPIs
- Partner with the Growth Marketing team to identify content creators for paid, whitelisting campaigns
- Partner with the Social team to identify and collaborate on content creators for organic social media content needs
- Create an organized and effective content pipeline from influencers that can be used on paid and organic channels
- Set influencers up for success by creating seeding guidelines and timelines, reviewing content, tracking go live dates, recording performance, and generating post campaign KPI reports
- Manage send out process, ensuring they are being sent by the Admin Assistant on a timely basis
- Own budget for all influencer activation in partnership with integrated comms leads
About You:
- Minimum 10 years of social media marketing experience, including Influencer Marketing
- Proven track record of developing effective Influencer Marketing programs
- Experience working in the beauty industry
- Strong influencer contacts
- High level of creativity balanced with strategic aptitude
- Pulse on latest beauty and social media trends
- Strong organizational and project management skills
- Ability to problem solve in a dynamic, fast-paced and collaborative work environment
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:
The annual base pay for this position is $158,525 - $214,475. with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.
- Competitive compensation
- Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
- Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options, Dependent Care Flexible Spending Account with Company Reimbursement
- Parental Leave: Up to 18 weeks for all new birthing-parents and up to 10 weeks for all non-birthing new parents
- Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Culture: Our team has an "attitude of gratitude" and a shared passion for our brand. Join our culture committee and/or DE&I champion team to play a role in building and sustaining our "secret sauce"
- Recognition: We celebrate our peers and colleagues with our monthly 'Hero Recognition and Awards' program. Make a difference as a 'Bond Builder' and/or 'Commendable Creative!'
- Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:
At OLAPLEX, we support and stand up for our community with our talent, content, messages, and product offering. We strive to build and nurture a culture where a focus on diversity, equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as individuals and as a company, unifies our shared commitment to 'do well and do good'. We recognize and celebrate different ideas, perspectives, and backgrounds and know they create a stronger and more creative work environment.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
