Head Of Marketing (Oakland, Ca)

Original Pattern Brewing Company is an award winning, employee owned brewery and tasting room located in Oakland, CA. We are a quickly growing company made up of passionate, hardworking craft beer enthusiasts. We are currently seeking a new full-time Head of Marketing to join our team!

Job Summary:

This role is responsible for overseeing all of the marketing and events for Original Pattern. This includes managing and creating content for social media platforms, planning and executing on-site events, writing and releasing a weekly newsletter, creating print products for advertising purposes (both on-site and off-site at accounts), ordering and designing new company merchandise, editing and updating the Original Pattern website, sales support, and working closely with the owner, Head of sales, and tasting room manager to generate new marketing strategies. This role has a ton of potential for further growth! This position reports directly to the owner of the company. This is an in person position, all work is required to be done on site at our brewery.

Job Requirements:

● At least 1+ years of experience in a marketing role

● Strong leadership and interpersonal skills with an aptitude for relationship building

● Extensive knowledge of major social media platforms: Instagram, Facebook, Tik Tok

● Knowledge of craft beer & the industry’s current trends

● Experience and/or excitement for event planning and execution

● Excellent written communication and creative writing skills (i.e. writing creative copy for social media purposes)

● Able to maintain a motivated, proactive, and organized disposition while working both collaboratively and independently

● A do-it-yourself attitude with an aptitude for doing whatever it takes to get the job done!

● Thrives in a collaborative team environment! Not afraid to contribute new ideas

● Capacity to work flexible hours including some weekends

● Must be at least 21 years of age, authorized to work in California, with reliable transportation

● A passion for beer!

● Experience working at a craft brewery

● Experience working as a social media manager or marketing manager

● High degree of proficiency with Adobe Creative Cloud (Photoshop & Illustrator)

● Ability to photograph at a high-quality, professional level

● Experience with Eventbrite, Canva, Mailchimp, and Later (or similar tools)

● Experience with social graphic design and social video editing (i.e. Tik Tok)

● Website editing and design skills (Squarespace or similar)

● A love for Original Pattern beer and the city of Oakland!

Duties & Responsibilities:

Events

● Conceptualize, plan, and execute events at the brewery

● Communicate with recurring performers (Friday night jazz quartet, monthly comedy show host, monthly singer/songwriter night coordinator)

● Book and negotiate pay for new performers

● Create and manage all Eventbrite pages for upcoming events

● Communicate and collaborate with tasting room staff; make a plan for logistical elements, create written SOPs, and delegate day-of duties

● Promote events via social media, printed flyers, and the weekly newsletter

Social Media

● Plan out the week’s social media posts, take pictures, write captions, generate hashtags, and schedule posts

● Create new strategies to grow following on all social media channels (Instagram, Facebook, Tik Tok)

● Respond to comments and questions from followers on all platforms

● Repost relevant stories from customers & collaborating businesses to our IG story

● Like and comment on posts made by other breweries & accounts to maintain Original Pattern’s online presence

● Develop brand guidelines that keep our message consistent across all platforms

Photography/Videography

● Take high-quality photos and videos of new products, events, and behind-the-scenes moments at the brewery

● Edit photos and videos to be posted on social media

● Be present at special events to take photos, videos, and upload to IG story in real-time

Graphic Design

● Design new graphics to be used for social media marketing and event promotion

● Create animated graphics using Canva to advertise events, hours, special menu items, or other informational updates on our Instagram story

● Work with sales team to create print products that are consistent with our brand

Merchandising

● Collaborate with merch vendors to design new Original Pattern merchandise

● Order merchandise through a variety of vendors (i.e. stickers, t-shirts, hats, pens, coasters, hoodies, koozies, specialty items)

● Keep merchandise stocked and organized in the tasting room

● Maintain POS & merch store inventory

● Inventory new orders as they arrive and inventory entire back stock every 3-4 months

Sales Support

● Support and collaborate with sales team from a marketing perspective

● Develop and order POS materials for accounts, event SWAG

Compensation:

● This is a full-time position

● Total expected compensation range depending on experience and final scope of role of $60,000-$90,000

● Full time employees are eligible for Medical, Dental, Vision and PTO benefits

● Retirement Plan

● Employee Ownership

● Beer perks and employee discounts

To apply, please e-mail resume and cover letter to info-at-originalpatternbeer.com

Job Type: Full-time

Pay: $60,000.00 - $90,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Application Question(s):

• Please tell us a bit about yourself, why you are excited about this opportunity and why you think you will be the perfect fit for this role.

Ability to Relocate:

• Oakland, CA 94607: Relocate before starting work (Required)

Work Location: In person