GTM Strategy

About OneSchema
We are a fast-growing startup backed by General Catalyst, Sequoia Capital, and Y Combinator. We see an incredible opportunity to be the de-facto data transfer platform for all industries that run on CSV files (hint: it's all of them).
We have a hybrid work culture, and this role will be based in our SF HQ office 3x per week.
About the role
This GTM Strategy position will be key to OneSchema's business strategy, and entrusted with a high level of ownership. This is an opportunity to have a massive impact on OneSchema. As the founding GTM Strategy member, you will define what the function means here as we scale the business. You will work closely with our co-founder and CEO on cracking the core messaging challenges to strengthen our product-market fit. This is a highly cross-functional role that will require close collaboration with the product, engineering, sales, and marketing teams. You'll tackle strategic problems that are core to the success of the business:

• Explaining OneSchema pain points, use cases, and value propositions to prospective customers
• Messaging OneSchema's key features and differentiation
• Refining our ICP and identifying buying intent signals
• Competitor analysis & positioning
• Segmenting our customer base to inform targeted messaging, pricing, and packaging
• Owning brand marketing and website content

We have an ambitious, intense, fast-paced culture at OneSchema. Beyond any specific skills you have today, we believe that the motivation and obsession with problem solving are the most important characteristics you'll bring to this role. You'll work with our world-class Product, Engineering, Design, and Sales teams to drive the adoption of OneSchema's industry-leading data import platform. The ability to operate autonomously is an absolute must. With this level of autonomy, you'll have the chance to learn in one week what it would take months to learn elsewhere.
Responsibilities

• Lead cross-functional launches that grab market attention and unlock new revenue opportunities
• Work hand-in-hand with Product and Engineering to inform product development and marketing strategy, based on actionable, data-driven insights
• Build engaging assets that educate customers about our products and build OneSchema's brand within our customer base (including our website, case studies, sales & marketing collateral)
• Equip our sales teams with the tools for effective positioning against competitors
• Partner with demand generation to design content and campaign strategies that grow awareness and drive new leads
• Create holistic product positioning and messaging, informed by user research and product expertise
• Be the voice of the buyer to inform product strategy and selling motions through market research, customer conversations and joining sales calls
• Stay current on industry trends, competitors, and partnership opportunities, and refining strategies
• Create content and a content strategy that engages a developer community
• Coordinate and engage in events like conferences and webinars, representing our company and product

Who you are

• 4+ years of work experience at a top company in a GTM or consulting role preferred. However, we are open to candidates from a broad range of backgrounds
• You've seen early stage companies. You know how to be the first on the ground and make it work
• You are ambitious and hungry. You want to propel your career by joining a high-growth startup
• You have extraordinary customer empathy. The answers to our questions can't be found in an analyst study; they'll come from unpacking what we hear directly from customers
• You're an self-motivated, action-oriented self-starter with a love of learning the ins and outs of how a product works, and a growth mindset driving you to roll up your sleeves to make things happen
• You're scrappy and aren't afraid of making mistakes. You iterate quickly until you find what works.
• You have excellent critical + first principles thinking skills, attention to detail, and can ask the right questions to get at deep customer insights
• You have a genuine curiosity that leads you not just to the "what" but the "why"
• You can craft compelling messaging to technical buyers like engineering and product leaders

Benefits

• Meaningful equity compensation - employees act like owners and their compensation reflects that
• Medical, Dental and Vision plans
• Daily lunch in office
• 401k, HSA, and FSAs
• Unlimited PTO and sick days
• Mentorship from marketing leaders at companies such as OpenAI, Airtable, and Notion, and Ripping

OneSchema is an equal opportunity employer and encourages all applicants from every background and life experience. We celebrate diversity and do not discriminate based upon race, religion, color, national origin, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.