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Form of workAbout Face Reality:
Face Reality Skincare was created with one goal: to give people clear skin and confidence. With over 50 million people suffering from the physical and emotional toll of acne, we made it our mission to develop an effective way to achieve clear skin through adaptive, expert guidance by trained estheticians and premium formulas that use only tested, safe ingredients. We are dedicated to giving not just real results but celebrating people and their skin at every part of their journey.
Our Core Values
Integrity, Inclusive, Collaborative, Adaptive, Accessible
Our supportive business model ensures that everyone has a clear path to success and growth. We foster an inclusive space in which people are valued for who they are and are encouraged to collaborate to see goals fully realized. Fostering an open, honest culture gives us the opportunity to achieve greater trust internally and externally. Remaining flexible and adaptive allows us to remain responsive to the ever-changing world. Doing right, even if it is difficult, is of the utmost importance.
Growth Marketing Manager, Retention (B2B)
Position Overview:
The Growth Marketing Manager,Retention will lead, manage, and execute on a best-in-class B2B programs and strategies to drive retention, engagement, and revenue growth. Our B2B customers are professional skincare clinics, med spas, and similar small businesses across the United States. The Growth Marketing Manager, Retention will have a customer-centric and results-driven mindset, seeking opportunities to test and iterate new levers to increase customer growth and loyalty in collaboration with cross-functional partners including sales, marketing, product management, finance, and customer support teams. This role will report to the Director of Growth and Innovation.
Responsibilities:
- Growth & Retention Optimization: Lead channel growth strategy for customer success and productivity, optimizing for LTV and building brand loyalty and advocacy. Develop programs customized for different cohorts of customers segmented by behavior. Build hypotheses and A/B tests.
- Loyalty & Basket-Building Programs: Drive up the adoption of new and existing products and services (i.e. educational offerings). Develop strategies and plans to improve AOV and product line usage.
B2B Toolkit: Lead evolution of existing and development of new channel enablement tools that support our customers' success in the treatment room and in growing their business. Toolkit includes but is not limited to marketing assets, digital business tools, promotion, client lead generation, and on-going education, support, and community efforts.Customer-Centricity: Develop a deep understanding of channel behavior and motivations and use data to design programs to fit customer needs. Build a deep understanding of the customer through market research and customer insights.Actionable Insights: Track and report on B2B Program Performance and use data-based decision making to recommend strategies to drive company KPIs. Analyze website and customer performance metrics to drive user behaviors.
Requirements and Qualifications:
- 5+ years B2B and digital/eCommerce experience across marketing, growth strategy, product management, channel sales, or similar functions
- Bachelor's degree in relevant field preferred, MBA a plus
- Proven track record of taking ownership and driving meaningful results
- Creative problem-solver with analytical skillset
- Strong written and verbal communication skills
- Excellent project management and organizational skills and ability to prioritize and perform under pressure
- Excellent communication and presentation skills
- Track-record of leading effective cross-functional projects
- Experience in skincare or related field a bonus
At Face Reality you will have an opportunity to:
- Partake in and contribute to a high-growth brand journey.
- Be part of a high-performing growing team.
- Drive key Growth Marketing strategies across B2B, B2C, and clinic businesses.
Salary: $100k-$115k plus bonus and full benefits
