Growth Marketing Manager - App & Ecommerce (Remote)

Responsibilities:

• Develop and implement comprehensive mobile app and e-commerce marketing strategies to drive online usage of Fit:match tools and increase shopper acquisition, retention, and loyalty.
• Spearhead the formation of the Fit:match Shopper Community' by cultivating an engaged cohort of loyal fans that not only believe in our mission but become consistent users of our technology
• Build an end-to-end customer funnel and measure KPIs at each phase of the funnel (sign-ups/downloads, utilization, retention, growth, etc.)
• Conduct market research with different shopper personas to identify trends, customer preferences, and opportunities for growth.
• Facilitate all shopper outreach to gather feedback, testimonials, and survey data so we can continuously improve our products and user experience
• Work closely with Product/UX to determine the best-possible experience for our users
• Manage our B2C Social Presence through ideating, developing, and publishing content on social platforms like TikTok & Instagram on a weekly basis that drive app user growth
• Form partnerships with other brands and businesses to acquire Fit:match app users and nurture our shopper community
• Analyze and report on app usage performance to measure KPIs

B2C Goals:

• User Engagement, Utilization and Retention
• Feedback Collection
• Community Growth
• Brand Advocacy
• Loyalty & Retention

Qualities You Possess:

• 4-5 years of marketing experience at at a D2C app or B2B2C startup company
• Proven experience growing mobile app usage (i.e. downloads, utilization, and retention) with small scale budgets.
• Demonstrated experience in marketing app launches, new app features to engaged communities
• Proven experience managing B2C social campaigns that have generated significant user engagement and virality on Instagram, TikTok, Facebook, etc.
• Passion for storytelling and copywriting
• Bold, yet polished personality that's excited to be on camera
• Familiarity with Canva, Photoshop, Google Slides & Figma
• Established competence in video editing with iMovie or similar software
• Deep understanding of the global apparel landscape and viral social trends to identify opportunities for growth and optimization
• Embodiment of the Fit:match people characteristics (Low Ego, Collaboration, Dependability, and Proven Domain Expertise)

You have:

• Bachelor's degree in Marketing, Business or a related field
• Proven experience in mobile app marketing with a successful track record
• An understanding of KPIs needed for app user engagement and growth
• A scrappy startup mentality with a low ego
• The ability to work over the weekends and outside of the normal business hours, when necessary
• Excellent analytical skills and proficiency using analytics tools
• A creative mindset with the ability to think outside the box
• A roll-up-your sleeves team player attitude
• A detail-oriented & diligent work ethic
• The ability to learn, implement, and pivot fast, while remaining calm under pressure
• The ability to thrive in a fast paced environment and are comfortable adapting to shifting priorities
• Familiarity with the latest trends and best practices in mobile app marketing
• Passionate about the company's mission and innovating ground breaking technology

*This is a remote role, with a strong preference for Los Angeles-based candidates due to proximity to our marketing team and Fit:match studio that are local to LA.

About the Company

Fit:match is a B2B2C technology company on a mission to revolutionize the apparel industry through data science to deliver increased relevance and satisfaction for shoppers, improve retail economics and help the industry as a whole make significant strides towards sustainable apparel retail. We are looking for people who share the same passion.

Fit:match is backed by an investor group including experienced angel investors, institutional firms and multi-billion dollar retailers. The best part of working at Fit:match is without a doubt, the people. We pride ourselves on hiring team members that embody our people characteristics of low ego, collaboration, dependability, and proven domain expertise. At Fit:match, you would work cross-functionally with other top global talent with experience in the technology, data science, apparel design and fit, marketing and retail industries. We obsess over growth, speed and accuracy. We love a scrappy idea, an out-of-the-box growth hack and live for reimagining and trying new things.

We offer our team generous paid time off and healthcare coverage options. We'd like the opportunity to welcome you to our expanding team!