Growth Marketing Manager

Job Title

Growth Marketing Manager

Department

Marketing

Location

New York, NY/Chicago

Reports To

Director of Business Intelligence

FLSA Status

Exempt

National Women's Soccer League

Growth Marketing Manager

''OPTION TO WORK IN CHICAGO OFFICE AVAILABLE"

The National Women's Soccer League (NWSL) is the top professional women's soccer league in the USA, with 14 teams and +300 of the best soccer players globally. In its 12th season, the league continues to grow exponentially.

The NWSL shattered all-time fan attendance and viewership in 2023. In November 2023, the NWSL made history when it announced a four-year deal as the biggest deal in women's professional sports domestically with four broadcast partners for the 2024 season: Amazon Prime Video, CBS, ESPN and Scripps/ION.

The Growth Marketing Manager will play a critical role in the growth of NWSL and connecting with fans. This individual will help support performance marketing campaigns to drive audience growth and tune-in viewership. They will also help support the growth of the NWSL digital platforms, especially NSWL+, the league's first direct-to-consumer steaming service.

The successful candidate will have experience in audience development, growth, tune-in marketing, paid media, or D2C marketing. The candidate must be skilled in working cross-functionally, project managing complex projects, and have a growth mindset.

Responsibilities

50%: Drive Game Tune-In:

• Develop and manage campaigns across owned and paid media channels to drive viewership of games, content, and commerce.
• Manage paid media budget efficiently, allocating resources to the most effective channels and campaigns for maximum ROI.
• Segment audiences and create personalized content strategies, using data to drive engagement across email, paid media, and web.
• Create and own an experimentation roadmap to execute testing, validate hypotheses, and scale effective messaging across all major channels.

40%: Grow NWSL+:

• Develop and execute strategies to increase viewership, capture fan data, and improve the fan experience.
• Grow and optimize the customer experience on NWSL+ to increase viewership through A/B testing.
• Manage the publishing calendar for original content on NWSL+ to drive increased viewership.
• Maintain & curate the content on the NWSL+ and related content pages to reflect marketing goals.
• Work with the Business Intelligence team to report and communicate on performance to key stakeholders.

10%: NWSL+ OTT planning and operations: Project manager OTT on NWSL+

• Coordinate in-game advertising spots for each game on NWSL+ from brand, clubs and sponsors, ensuring all ad spots are accounted for and creative is delivered.
• Plan a separate strategy for pre-roll ads from brand, clubs and sponsors.
• Support Director of Growth to explore opportunities to expand monetization on the platform.
• Manage the day-to-day implementation and optimization of OTT ads via Google Tag Manager

Qualifications

• 4-6 years' experience in paid media, media planning, ad operations, or tune-in campaign development
• Experience overseeing the implementation of multi-channel promotional campaigns.
• A track record of using paid social to achieve business goals.
• Background in Direct-to-Consumer content, product management, sports, or subscription services preferred.

Qualities

• Process-oriented with exceptional time management and attention to detail.
• Problem solver with a can-do attitude.
• Comfortable using data and analytics to make business decisions and tell a story.
• Understanding of the women's sports universe.

• An incredible inclusive culture that is committed to diversity.
• Medical, Dental, Vision and Mental health benefits for employees and dependents.
• FSA for employees and dependents.
• Commuter benefits.
• Short and Long-term disability and life insurance paid by the company.
• Unlimited paid time off, sick days and end of the year office closure.
• 401k with employer match, safe harbor contributions from the company in addition to the employer match.
• Voluntary pet insurance.
• Hybrid work schedule.

Salary: Estimate $85-100K - Bonus eligible based on performance

NWSL salaries are contingent upon candidates' qualifications, functional business needs, and market financials.

NWSL is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions, including the recruiting, hiring, placement, training availability, promotion, compensation, evaluation, disciplinary actions, and termination of employment (if necessary) are made without regard to the employee's race, color, creed, religion, sex, pregnancy or childbirth, personal appearance, family responsibilities, sexual orientation or preference, gender identity, political affiliation, source of income, place of residence, national or ethnic origin, ancestry, age, marital status, military veteran status, unfavorable discharge from military service, physical or mental disability, or on any other basis prohibited by applicable law.