Growth Marketing Manager

VTS is seeking a Growth Marketing Manager who is passionate about building and orchestrating integrated and account-based marketing campaigns to drive customer and prospect engagement for our Activate business unit. You'll develop a keen understanding of the commercial real estate industry, our customers, and the state of the market and use this knowledge to prioritize and drive the right demand generation and digital strategies.

Reporting directly to the Director of Growth Marketing for our Activate business unit, you will apply different strategies throughout the sales funnel to create and capture demand, generate pipeline velocity, and assist our sales and customer success teams in their upsell, expansion, and cross-sell motions. You will lead partner marketing strategies, including co-branded campaigns, promote feature launches, and support go-to-market efforts for existing and net new markets and revenue streams.

Please note: this role will be in-office 3 days a week in our New York office.

What Makes This Job Awesome? You will:

• Work with a talented, collaborative team of marketers, agencies, and vendors who are passionate about making an impact on the company and our industry.
• Design and implement integrated and account-based marketing campaigns across email, digital, paid, and more to meet our account engagement and MQL targets. You will own these programs, including the strategy and execution.
• Collaborate with cross-functional teams, including Marketing, Sales, Customer Success, and Senior Leadership, to drive pipeline generation across channels.
• Align GTM functions to understand their priorities and, through campaigns and other initiatives, enable them to meet their pipeline targets and overall business goals. Maintain a feedback loop to identify areas of improvement.
• Effectively leverage insight into our products and personas (buying process, media consumption) to develop successful campaigns.
• Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities. Based on the analysis, find opportunities to drive program efficiencies, improve campaigns to meet goals, and accelerate customers and prospects through the funnel.
• Regularly report on program activities, including key account engagement, impact throughout the funnel, contribution to sales pipeline, etc. The right candidate is passionate about performance and impact.
• Partner with Marketing Ops and our Email Team to scale nurture programs in Marketo to drive responses and push qualified leads further down the funnel for conversion.
• Partner with our events team to create pre- and post-event strategies and lead demand gen efforts to boost event or speaking session attendance

What Makes You a Great Fit? You have:

• Experience planning, implementing, and optimizing B2B SaaS demand-generation activities for mid-market and Enterprise accounts.
• A deep understanding of the marketing and sales funnels and have implemented successful ABM campaign techniques, in close collaboration with Sales and Customer Success, to drive value at each phase of the customer journey.
• Experience building, optimizing, and scaling multi-channel acquisition (email, paid social, programmatic, sponsored content, OOH, etc.), upsell and cross-sell strategies.
• Experience leveraging industry partners and customers as a marketing channel and collaborating with stakeholders outside your organization to create co-branded campaigns.
• Ability to shift roles seamlessly between operating strategically and leading day-to-day tactical execution. Experience driving projects from conception to delivery.
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness.
• Be comfortable drafting copy for emails, digital ads, case studies, reports, and landing pages. Must also be a good self-editor and able to review and edit the work of peers.
• Great budget management and focus on improving our spend.
• Seasoned project management skills to effectively manage multiple projects with tight timelines and prioritize tasks effectively.
• Great at cross-functional team management and influencing others, including driving conversations and wrangling a diverse set of perspectives toward a common goal and decision.
• Experience with our marketing tech stack is preferred, but not required: Marketo, Salesforce, Google Analytics, Mutiny, and Asana.
  

What VTS Values & How We Show It

• Strive for Excellence - We know your potential is unlimited. Take advantage of our executive coaches and our training and career development programs available to all employees!
• Be Customer Obsessed - We're employee obsessed too! VTS offers competitive compensation, comprehensive health benefits (including dental and vision), pre-tax commuter benefits, and a 401(k) plan. Not to mention the fun stuff - quarterly happy hours, wellness events, clubs, and team lunches!
• Be Curious - Benefit from a culture that promotes new learning. VTS offers an education stipend to all employees!
• Move as One - We work in an open floor plan to promote cross-functional collaboration.
• Take Ownership - Be an owner of the company you're building with our equity packages.
• Appreciate the Difference - VTS embraces and celebrates diversity. We understand the importance of a strong work-life balance. We offer a flexible PTO policy, generous family leave program, and more!

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