Group Vice President, Strategy

Job Description

The GVP, Strategy & Performance provides deep insight into factors affecting our clients' digital business and customer experiences. You will also be the dedicated Strategist called on to support Business Development activities for the West region.

You are a visionary leader who "connects the dots" around business and consumer insights and articulates digital concepts and solutions in a clear and compelling way to clients.

This highly collaborative role interfaces heavily with internal team members and VP to C-level client contacts throughout the strategy development and execution process.

You will lead cross-functional engagement teams across a range of complex project types with multiple components. These may include research and insights, valuation and business case development, establishing a digital vision, organizational design, process optimization, digital roadmap development, rationalizing communication channel decisions, future state visualizations, and other modules depending on client need.

Responsibilities:

[STRATEGY DEVELOPMENT]

• Define a digital program's strategic vision and business goals to guide strategy development and execution
• Develop strategies that drive client business performance
• Analyze business, marketing and digital performance across products, markets, audiences, and channels
• Create digital roadmaps to guide execution of programs and initiatives
• Test digital hypotheses through research, scenario analysis, financial modeling and response forecasts
• Create strategic and financial models to articulate business value
• Build complex business cases and ROI models
• Summarize findings and package in a way that supports a clear and compelling story

[ENGAGEMENT MANAGEMENT]

• Lead digital strategy engagements with a strong focus on business analysis, strategic and financial modeling, differentiated digital experiences, key digital capabilities and/or road mapping
• Engage with clients to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
• Work cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners
• Present strategy output and recommendations to clients and internal stakeholders
• Facilitate workshops and ideation sessions
• Lead strategic review of solution development; provide clear and timely feedback to ensure experiences, technology and marketing solutions are delivered on-strategy
• Lead or participate in project post-mortems; capture key learnings and develop case studies as appropriate

[MULTI-CHANNEL AND CONSUMER EXPERIENCE VISION]

• Provide assessment and vision of the ideal 'consumer experience' by defining key capabilities that differentiate clients and meet consumer needs
• Define cross-channel implications and opportunities
• Define impact to brand and consumer audiences

[CLIENT ENGAGEMENT & BUSINESS DEVELOPMENT]

• Advise clients (VP- to C-level) on strategic considerations and best practices for building effective digital organizations
• Support business development efforts with research, structure, smart thinking and big ideas
• Work with Client Partners to generate demand and sell-thru for strategic services
• Build and manage strong working relationships with decision-makers of the client organization and become a trusted advisor
• Proactively seek out opportunities to deepen client relationships and "elevate the conversation" within client organizations
• Create RFP responses and proposals, and take a leadership role in pitching new business
• Develop thought leadership pieces for publication and/or business development
• Remain up-to-date on relevant news, best practices and trends within the digital marketing, media, and technology ecosystem

[PEOPLE & TEAM MANAGEMENT]

• Build strategy team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
• Proactively work to improve process for strategy engagements and team workflow
• Partner with senior account leadership to support client decision-making

Qualifications

• 10-15+ years of digital strategy experience for consumer-driven businesses within consulting or agency environments, as a guide
• Cross-trained strategist who can work successfully across Brand, Commerce, CRM, Product and Media engagements
• Expertise in digital advertising, digital strategy, digital technology capabilities and partner knowledge
• Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment
• Self-starter with an entrepreneurial spirit, vision and leadership to help facilitate change within a team and client's organization
• Strong understanding of user research, user-centered design principles and online consumer behavior
• Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from VP to C-level
• Ability to quickly join the client leadership team and immediately add value
• Must possess a rigorous analytical approach as well as abstract problem-solving skills (get to the answer via both "inspiration" and "perspiration")
• Strong interpersonal skills as team leader and team player with experience managing and training other consultants
• Must have a "change agent" attitude; constantly pushing us and our clients to new opportunities, approaches, ideas, perspectives, etc.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Compensation Range: $167,000 -$299,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

The Company anticipates the application deadline for this job posting will be 03/12/2024.