Graphic Designer

Our mission is to exceed our customers' expectations as their most reliable, innovative, and trusted lab resource. We achieve this by partnering with customers to solve their most pressing day-to-day challenges and always holding ourselves to a higher standard of product quality, exceptional service, and unmatched support.

Summary/objective

The Graphic Designer is responsible for the design of print and digital assets and execution of content related to the communications plan as defined by the Marketing Communications Manager. As a marketing associate, you will need to take creative direction, manage projects, project timelines and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Create internal and external marketing materials via design in Adobe Photoshop or InDesign for the company including print advertising, sales presentations, brochures, sales sheets, product packaging, trade show materials, digital advertising, product photography, videos, email campaigns and social media
• Collaborate with marketing team and internal stakeholders to create content for compelling brand awareness and lead generation campaigns
• Work with, and develop strong relationships with, outside vendors for production of marketing services including but not limited to product packaging and labeling, marketing collateral and stationary printing, and promotional merchandise
• Write, design, deliver and manage effective marketing campaigns through digital channels that will drive lead generation, including website, blogs, ads, video, social media, and email
• Shoot and edit in-house product or equipment photos/video for use in marketing materials
• Manage marketing material review process, obtaining approvals, modify content drafts based on feedback/edits, maintain final files, ensure latest versions are available on internal servers and online and management of eQMS database
• Maintain marketing material operations – print, organization of print collateral, inventory and coordination of all shipments
• Quarterly assessment of active content and lead in review and determination of relevance, status and update, as needed, i.e. obsolete

Competencies

• High proficiency with Microsoft Office (Microsoft Excel, Microsoft Word)
• High proficiency in Adobe Creative Cloud programs (Adobe Photoshop, Premiere Pro, Illustrator, InDesign)
• Strong experience in conceptualizing content for print and digital marketing: must know how to work in both media for integrated campaigns
• Strong written and oral communication skills
• High attention to detail with high level of accuracy
• Comfort with multi-tasking in a deadline-driven environment
• Demonstrated problem solving and critical thinking skills
• Excellent time management skills
• Experience in project management
• Strong experience in effective copywriting

Other duties

• Assist stakeholders with internal and external presentations
• Conduct brand/marketing strategy research
• Set up for internal and external company events
• Manage Avantik’s social media calendar
• Manage the preparation of Avantik educational workshops and industry trade shows
• Maintain proper inventory of marketing collateral and promotional products

Travel required

• Position requires approximately 10% annual travel.

Avantik is an integrated medical products andservices company delivering superior quality instruments, reagents,consumables, and service to the anatomic pathology market consisting ofhospital, reference, and physician office laboratories in the US. The company isheadquartered in Montville Township, NJ.

Avantik’s experienced team and consultativepartner approach integrates consumables, service, equipment, and education sothat labs focus on what matters most - having everything under control in theirlaboratory to deliver fast and accurate diagnoses. Avantik offers a full lineof consumables and reagents for the histology lab sourced and private labelAvantik branded and by distribution of other brands. Avantik has serviced allbrands of OEM histology lab equipment for over 40 years and offersbest-in-class responsiveness and an industry leading 97% first timefix-rate.

Avantik offers a team orientated, customerservice focused environment with competitive compensation, bonus programs,medical (company covers 85% of the cost), dental and vision insurance, 401K(with a match) and more.

Learn more at www.avantik-us.com

Avantik is an Equal Opportunity Employer.