Global Marketing Analytics Sr. Manager

Overview

• Primary objective of this role is to own the development and enhancement of ROI Engine for all global markets/sectors, categories and brands. 

• For ROI Engine development and enhancement, this role is the DRI for the product which includes defining use cases, features, funcationality and overall roadmap via working with sectors and global CoE to determine viable roadmap. 

• Once in deployment/execution, this role is the DRI for running down and identifying solutions to wide-spread opportunity areas. Prioritizing the enhancements and getting them on the development roadmap...then executing said roadmap. 

• This role will also be the Business Facing Project Management ho9lding cross-functional partners to timelines for development/enhancements and reporting back to the org. 

• This role will drive meta-learning across markets, brands, and categories to drive new thinking aroung retail execution for PepsiCo.

Responsibilities

• Product Design and Development -(Making Decisions and Providing Consultation) 
  • Continue development of a PepsiCo Owned ROI Engine Platform in North Ameica for evaluating and optimizing our marketing and other in-market spend in a globally consistent fashion.
  • DRI and Business Steward of the ROI Engine Product.Define busines use cases, product features, functionality and the overall development roadmap for North America. 
  • Manage the ROI Engine Product in North America - Work with sectors to incorporate regional/local nuances into current and future roadmap.
  • Partner with S&T data sciences and eComm engineering team as well as sector teams to design and implement.
  • Partner with Market teams, DX and other commercial capabilities to identify adjacent opportunities to continue to build out a future product roadmap.
• Global Scaling and Program Management -(Making Decisions, Being Informed, Providing Consultation, Executing Actions)
  • Influences assignment and prioritization of product requests/enhancements
  • Develop delivery timelines, actual deliverables, SLAs and roles and responsibilities for effective program mgmt.
  • Manage overall program and trade-offs for North America to deliver against development timelines and best possible impact.
  • Influence matrixed stakeholders, manage expectations and enable tradeoffs in the most objective fashion.
  • Drive in-market development of commercialization playbook,  use cases, value realization and wins to help with operationalization of product, new in-house services,  driving use cases to action.
• Drive Meta Learnings and Pinpoint best-practices - (Providing Consultation, Executing Actions)
  • Both from outside of PEP and among all PEP brands: scale lifting and shifting learnings across countries and categories
  • Detect, monitor, and forecast trends utilizing data sets from multiple sources
  • Drive new thinking around retail execution for the PepsiCo portfolio
  • Drive Long Term ROI approach into core product

Compensation and Benefits:

• The expected compensation range for this position is between $106,300 - $177,850 based on a full-time schedule.
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• 5+ years of relevant experience, especially in areas of Marketing Analytics, MMM, Performance Tracking and Business Analytics
• Expertise in different analytical / statisitical techniques and methodologies
• Strategic mindset with an ability to think broadly, refine question, and influence multiple decision makers
• Commercial acumen with strong impact orientation
• Highly collaborative and demonstrated success building trust based relationships across different cultures;
• Communication skills that are able to educate and influence top management to act in a desired manner through written and verbal communication;

• Analytical and negotiating skills as evidence by high intelligence, strong financial and analytical capabilities and the proven ability to develop, sell and drive suitable partnerships, alliances, or other transactions to closure;
• Experienced operating in a complex matrix environment with multiple constituencies
• Global outlook with sensitivity and awareness of social and cultural differences

• Able to independently manage projects from start to finish with limited guidance of manager
• Ability to work in a fast paced environment, matrix org, adapt to changes and effectively work and collaborate on cross-functional teams

• Strategic mindset with an ability to think broadly, refine question, and influence multiple decision makers

Differentiating Competencies Required

• Strategic mindset with an ability to think broadly, refine questions, and influence multiple decision makers
• Strong EQ to recognize and adapt to differening personalities and mind-sets across differing matrixed teams

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

 

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

 

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

 

Please view our Pay Transparency Statement

 

Employment Type: FULL_TIME