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Form of workJob Description
Title : Manager, Digital Analytics Implementation
Location: Remote
Duration: 12 Months+
Job Description :
Responsible for supporting the implementation and maintenance of all Digital Analytics data collection for one of many Manulife’s corporate segments and underlying business lines. Collaborate with digital product owners, channel owners, and marketers to ensure proper tagging/integration of their marketing technology and data capture implementation, in line with measurement plan and business objectives.
Partner with IT/technology on the continuous development process of enhancements made on our digital properties. Drive efficiencies across the organization and contribute to improve processes, standards, and practices for all business units. Be at the forefront of Digital Analytics Implementation technology advancements, continuously learn and explore areas of opportunity.
Main duties and responsibilities:
- Support the implementation and maintenance of Digital Analytics tools (Adobe Experience Cloud, specifically Adobe Analytics, Tag Management System – DTM/Adobe Launch, Decibel, Google Analytics) for upcoming and existing digital properties.
- Work closely with business analysts to define implementation requirements, functional/tagging specification documents and maintain implementation design documentation and data dictionaries.
- Collaborate with IT (Information Technology) on continuous development work and closely align initiatives on our web properties.
- Develop, customize, and troubleshoot events and tags in complex environments with the use of JavaScript, XML, HTML and CSS.
- Contribute to creation and evolution of standards and baseline practices as part of the Digital Analytics centre of excellence
Experience, skills, and competencies:
- Capacity to quickly learn and apply new skills and technologies
- Self-motivated team player with a specialist’s mindset
- Strong organizational, communications, and time management skills.
- Ability to prioritize tasks, manage time effectively and work under pressure of deadlines
Requirements:
- Bachelor’s degree in technical field (computer science, engineering, etc.) or relevantexperience.
- 2+ years of hands-on technical experience
- Excellent oral and written English language communication and presentation skills
Great to have (every item from this list is a bonus):
- Strong knowledge of JS, XML, HTML and CSS, or mobile app development.
- Advanced knowledge and experience with tag management systems (DTM, Adobe Launch, Google Tag Manager, Tealium, Ensighten, etc.)
- Experience with Digital Analytics debugging tools, as well as data layer definition and maintenance
- Hands-on experience creating, maintaining implementation design documents (SDR or similar)
- Adobe Analytics and related Adobe Experience cloud tools expertise
- Member of online subject matter communities such as #measure on slack, stackoverflow, etc.
