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SalaryThe Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, we create breakthrough, connected commerce solutions by balancing the smartest humanity with the latest technology. The agency’s latest MarTech platform, Marilyn®, is the industry's first and only end-to-end commerce advisor.
We’re seeking a Field Shopper Marketing Manager- Drug/Club. The Field Shopper Marketing Manager is a partner to our client’s Sales Team Leaders / National Account Managers and will proactively partner with customers to drive brand and category results. The ideal candidate will have experience working with Drug or Club channels.
PRIMARY RESPONSIBILITIES:
- Build consumer centric programs that leverage brand equity and uniquely fit the objectives of the customer.
- Develop and execute Customer and Shopper Activation programs, in partnership with the customer and cross-functional teams to extend brand strategy while delivering profitable sales growth.
- Work cross functionally with the brand, Shopper Marketing, and consumer promotions teams.
- They will be a champion of a culture of teamwork and sharing, helping accelerate the development of a high-performance team.
- Develop and execute Customer Activation and Shopper Marketing programs, in partnership with the customer and the cross-functional teams.
- Provide strategic leadership around digital activation and consumer engagement.
- Elevate customer plans by working with the customer merchants and customer marketing teams to drive meaningful ways to reach the shopper.
- Proactively analyze and measure activation program results, KPIs, and return on investment against internal and industry benchmarks.
- Identify business building opportunities to set strategy and drive efficient and effective programming.
- Responsible for select customer and shopper activation programs from start to finish including annual planning, writing agency briefs, customer presentations, creative reviews, and program evaluation.
- Maintain timely flow of reports, program evaluations, proposals, and project estimates.
- Provide point-of-view on appropriate spending against retailer-initiated activations.
- Evaluate activation programs to include findings/recommendations related to program performance, ROI, sales results and include relevant market information.
- Work closely with the Omnichannel and Digital teams to develop a customized strategy with customers.
- Leverages existing activation inventories and helps secure resources to develop the next evolution of customer and shopper activation.
- Ensures appropriate resources and funding are identified and secured for implementation of customer and shopper activation strategies.
- Anticipate and respond to customer and sales team needs, visits retail environments regularly.
- Acts as liaison for field team to headquarters related to Shopper Marketing and Consumer Promotions.
The Mars Agency is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The Mars Agency has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.
The salary range for this role is $80,000- $100,000.
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