Manager, Omni Shopper Marketing, National Accounts

About Wellness Pet Company
The Wellness Pet Company crafts and produces premium natural pet food, treats, dental chews, and supplements. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed with how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable -- Not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.
Your #lifeatwellnesspet
When you join Wellness Pet, you join a team whose aligned values and purpose create a unique and exciting place to work every day. Join us on our adventure to fulfill a life of wellbeing together with pets and their parents! Come for a walk with us today!
What You'll Accomplish:
As Manager, Omni Shopper Marketing, National Accountsyou will be responsible for the planning, development and execution of trade-specific brand activation programs, trade engagement and initiatives that drive profitable business growth nationally. This individual will report to the Senior Director of Consumer Experience and will be based out of our Burlington office location. They will have a unique opportunity to spearhead innovative strategies that bridge the gap between brand promotion and consumer purchasing decisions:

• Lead as our Shopper Marketing subject matter expert internally, driving the execution of our strategy across our National Accounts
• Work closely with our sales teams to understand customer-specific strategies, needs, and develop actionable plans while also ensuring that customer-specific programming is aligned with corporate marketing initiatives to drive a synergistic impact
• Design and execute end-to-end Shopper Marketing campaigns that seamlessly integrate online and offline touchpoints. Collaborate with marketing, sales, and brand teams to ensure consistent messaging and a unified brand experience across customers
• Leverage shopper analytics, market research, and competitive intelligence to gain deep insights into shopper behaviors and trends, to identify opportunities for enhancing the overall shopper experience
• Continuously monitor campaign performance, measure ROI, and optimize strategies based on data-driven learnings.
• Maintain proficiency in social/digital metrics to provide direction on key tactics and optimization of campaigns in market, i.e. ROAS, CTR, CPC, LTV:CAC, etc.
• Establish strong collaborative relationships with your counterparts with our customers' organizations as well as with partner agencies that manage execution for Wellness Pet
• Enable clear and consistent communication between all internal and external parties in the planning, implementation, and post analysis phase of programming
• Leverage data to drive decision-making: Nielsen, customer shopper data, media marketing spend analyses, etc.

Who We're Looking For:
Team Wellie is a group of people who are truly obsessed in all the best ways about winning for the consumer and the pets they love. And so, we are seeking an individual who:

• Is consumer-focused with all they do
• Continually challenges themselves to go the extra mile to get the job done, and ensure it's done the right way as opposed to the easy way
• Holds themselves and others accountable
• Embraces continual development through the sharing of feedback and investment in learning opportunities.
• Is a true collaborator, sharing resources, and engages in healthy debate
• Celebrates differences and strives to learn from others who are different from themselves
• Gives back to their community and supports sustainable practices

For this role specifically, we are also looking for a candidate who possesses:

• A bachelor's degree in sales, marketing, or a related discipline
• A minimum of 5 years of experience within a CPG customer or Shopper Marketing role building and executing plans successfully for large omni-channel retail customers
• Experience leading national retail programming and other initiatives relating to shopper behavior
• Proven ability to think creatively, coupled with strong analytical and leadership skills
• Experience with ad serving platforms and 3rd party agencies to manage execution
• Excellent time-management and self-directed work style, including the ability to meet tight deadlines
• Proven expertise building persuasive presentations
• Ability to travel to customer meetings approximately 20%

Why Work for Wellness Pet:
We care about the wellbeing of our people, their families, and their pets, so we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and Professional Development. More information about our benefits can be found on our website.
The Wellness Pet Company is proud to be an equal opportunity workplace. We celebrate diversity and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.
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