Facebook Ads Manager And Media Buyer - Saas B2C

Department: Marketing

Location: San Fransisco California - In Person 3 days a week.

Job Summary:

As a Facebook Ads Manager and Media Buyer, you will be responsible for planning, implementing, managing, and optimizing advertising campaigns across multiple platforms including Facebook, Instagram, Snapchat, and TikTok. This role requires a deep understanding of social media advertising, audience targeting, and budget management to maximize return on investment. Only Apply if you have run more then $100,000 in Facebook and Instagram ads. Also have run ads on other social media platforms.

Key Responsibilities:

1. Campaign Development and Execution:

   • Design and execute advertising campaigns on Facebook, Instagram, Snapchat, and TikTok.
   • Develop creative and compelling ad copy and visuals.
   • A/B test ads to determine the most effective strategies.

2. Audience Targeting:

   • Identify and target relevant audiences based on demographics, interests, and behaviors.
   • Create and manage custom and lookalike audiences.

3. Budget and Bid Management:

   • Allocate and manage budgets across campaigns and platforms.
   • Monitor and adjust bids to optimize ad spend and ROI.

4. Analytics and Reporting:

   • Analyze campaign performance and generate regular reports.
   • Provide insights and recommendations for improvement.

5. Collaboration and Communication:

   • Work closely with the marketing team to align ad campaigns with broader marketing strategies.
   • Communicate effectively with stakeholders about campaign performance and strategies.

6. Stay Updated:

   • Keep up-to-date with the latest trends and best practices in social media advertising.
   • Explore new features and advertising opportunities on the platforms.

Qualifications:

• Proven experience in managing social media ad campaigns, specifically on Facebook, Instagram, Snapchat, X and TikTok.
• Strong understanding of ad metrics and analytics tools.
• Excellent copywriting and visual storytelling skills.
• Strong analytical and problem-solving abilities.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Preferred Skills:

• Certification with any of the big social media companies.
• Experience with copywriting, graphic tools and reporting.
• Proficiency in ad management tools and CRMs.