Executive Director Marketing - Mgm Springfield

Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.

PRIMARY PURPOSE:

The Executive Director of Marketing provides on property leadership over direct marketing strategy, casino marketing, promotions, MGM Rewards and brand verticals in collaboration with senior property leadership and attached COEs. The Executive Director is to guide the department with strong leadership abilities and the capacity to influence, sound judgment, superior interpersonal decision making and problem-solving skills to positively impact the delivery of Marketing strategies and initiatives within MGM Resorts International.

• Works diligently to support S.H.O.W. Service Standards culture and guest experience in assigned property

• Maintains a work environment that promotes teamwork, performance feedback, recognition, leadership development, mutual respect, and employee engagement in support of the company and property people strategies

• Partners with direct marketing, casino marketing, loyalty marketing, and brand COE leadership in the development, execution, and refinement of the property operating model

• Leads implementation of base management strategies to increase market share and maximize customer engagement and lifetime value, driven by analytical capabilities and a deep understanding of customer segmentation and journeys

• Creates and sustains a culture of strong relationships and flawless provision of service to MGM’s best and most loyal customers along with an enhanced focus on sales and proactive outreach by the Casino Marketing Host Team to enhance loyalty from customers assigned to hosts, as well as promote cross-property hosted play

• Provide oversight and guidance to leadership of MGM Rewards department (if applicable), ensuring consistently strong customer experience goals are developed and met

• Works in collaboration with the commercial group to support and align with strategic deliverables

• Ensures brand integrity across media channels, print, and digital in the execution of property advertising, messaging, and outreach

• Leads the ideation and execution process related to property VIP, event, communications, and promotional calendars

• Directs the analysis of program and initiative effectiveness across channels, working with the Marketing Analytics COE

• Serve as a key member of property Executive Committee, as the primary representative of the voice of the customer in driving the property operating model and business strategy

• Maintains confidentiality of all MGMRI trade secrets and proprietary information including business processes, customer lists, marketing plans and any other confidential information

• Manages team members in multiple disciplines to drive to aligned performance and other personnel actions, including but not limited to hiring/termination decisions, training, succession planning, disciplining and performance management

• Develops and monitors departmental budget

MINIMUM REQUIREMENTS:

• Bachelor’s degree in business, marketing, or relevant field required, or equivalent experience

• Four (4) years of experience years of experience in Marketing, Advertising, Events, Media, Sales or other relevant experience